According to industry reports in Kenya, mobile subscription penetration was high, driven by the continuing favourable landscape of smartphones brought on by increased competition with current players and new players entering the arena. Increased penetration led to increased mobile internet usage, especially in urban areas, as consumers use their phones to access the internet.
Euromonitor International’s Mobile Internet Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Key topics covered in the report:
Mobile Internet Retailing in Kenya
Kenya Mobile Internet Retailing Market
Kenya Mobile Internet Retailing Market Size
Kenya Mobile Internet Retailing Market Forecast
Kenya Mobile Internet Retailing Market Outlook
Kenya Mobile Internet Retailing Market Revenue
Kenya Mobile Internet Retailing Market Share
Kenya Mobile Internet Retailing Market Analysis
Kenya Mobile Internet Retailing Market Growth
Kenya Mobile Internet Retailing Market Trends
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Ankur Gupta, Head Marketing & Communications