According to the study “Europe Cleaning Chemicals Industry Situation and Prospects Research Report”, cleaning chemical products are known as cleansers which fall into the broad category of home care products. Irrespective of various compositions and ingredients in cleaning chemicals, they are categorized into four different variants based on its usage such as surface cleansers, dish washing products, toilet cleaner and other cleaning agents. Almost all the cleaning chemicals are generally used to maintain family hygiene that aids in cleaning and washing process within the households, removing germs and odour. Soaps and detergents are also a part of the cleaning chemicals that account for a major market shares and dominate the cleaning chemicals market in Europe.
All the available cleaning chemicals are extensively utilized for washing, disinfecting an area, used as sanitizers, as floor cleaning agents in industries and institutions. It was observed that there is increasing health awareness and European population are investing diligently in healthcare that is ultimately boosting the demand for disinfectants and sanitizers. There is a huge demand for industrial and institutional cleaning chemicals due to the increasing demand and prerequisites. Industrialization, enhanced living standards, huge investments by the manufacturers, product innovations, rise in the disposable income, increasing concerns towards healthcare infections and European food safety are the major factors affecting the growth in cleaning chemicals market in Europe. The cleaning chemicals are widely used in healthcare, food and beverage processing, and food service sectors to maintain hygiene conditions. Europe has implemented strict regulations within the health sector that will definitely drive the growth in cleaning chemicals market.
Various applications of cleaning chemicals in Europe are in industries, residential, institutional and other areas. The European cleaning chemicals industry is segmented based on product type such as general purpose cleaners, laundry care cleaners, floor care cleaners, toilet cleaners, kitchen care cleaners and others. Geographically, European cleaning chemicals industry is spread across Germany, Russia, UK, France, Italy and other regions. The leading players within the European cleaning chemicals industry are Hindustan Unilever, Reckitt Benckiser, Procter & Gamble, 3M, Henkel, Diversey, Schevaran Laboratories, Ecolab, BASF, Albemarle Corporation, Satol Chemicals, Buzil Rossari, Jyothy Laboratories, Dabur India Limited, Haylide Chemicals, S.C. Johnson Products and Altret Industries.
Evolution in cleaning chemicals industry, increasing population, rising disposable income, increased health awareness, and urbanization has encouraged the need for healthier lifestyles with the use of natural cleaning chemical products that is subsequently driving the growth of the cleaning chemicals market. European cleaning chemicals market is likely to display a significant growth in the next few years due to various increasing applications that is driving the growth across various sectors.
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Ankur Gupta, Head Marketing & Communications