French fries are the fast-food prepared by deep frying the uniformly cut potatoes pieces. They are the most popular and convenient food items consumed all over the world. They are usually consumed with sauces and dips alongside dinner or lunch. The French fries have now become an essential food preferred by a large number of North American populations of varying ages.
According to the study, “North America French Fries Market by Product (Regular and Frozen), Application (Below 18 Years, 20-35 Years Old, and Above 35 Years Old), and Distribution Channel (QSR, Institutional, Restaurants, and Others): Opportunity Analysis and Industry Forecast, 2019-2026”. Some of the key companies operating in the North America french fries’ market are Agristo Nv, Aviko (Royal Cosun), Alexia Foods, Cavendish Farms, Lamb Weston Holdings, Inc., J.R. Simplot Company, Luxuries Bvba, Nathan’s Famous, Inc., Mccain Foods Limited, and Ore-Ida.
Based on type, North America’s French Fries market is segmented into frozen and regular. The frozen segment dominates the market owing to ease of storage due to the high shelf life of frozen products over conventional products. Based on the age group, the market is segmented into below 18 years, 20 to 35 years old, and above 35 years old. 20 to 35 years old leads the market because of an increase in reliance in the Canada and U.S on fast food, busy lives, and the desire to have easy meal options among this generational group. In addition, based on the distribution channel, the market is segmented into institutional, Quick Service Restaurants (QSR), retail outlets, online, and others. The QSR segment is estimated to depict a higher growth rate caused by a rise in the number of Quick Service Restaurants (QSRs) along with growth in the number of people who prefer to eat outdoors during the forecast period.
North America French Fries market is driven by a rise in customer preference for fast food, followed by an increase in disposable income of people, a rise in the number of fast-food outlets, increase in the number of people preferring to eat without overcooking, rise in adoption of home delivery services and growth in penetration of online shopping. However, health issues such as obesity and heart disease associated with fried food may impact the market. Moreover, the launch of healthier types of French fries, such as air-fried/baked and low carbohydrates is a key opportunity for the market.
Based on the region, the North-America French Fries market is segmented into U.S. and Canada. The U.S. is the most prominent regional market owing to the rise in the consumption of fried foods and other convenient packed foods in the country. Moreover, the growth is also supplemented by growth in the dependence of the working population over fast food caused by busy lifestyles and changes in the consumption pattern. The North America French fries’ market has reached US $2.07 billion in 2019 and expected to reach the US $10.06 Billion in 2026 at a CAGR of 3.31% during the forecast period from 2020 to 2026, owing to a rise in western-style cuisine amongst youngsters.
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