Social networking is becoming an indispensable part of everyday human life. In addition, this trend is same throughout the world. People in Norway spend a significant amount on time on social networking websites including Facebook, Twitter and Instagram. This is one of the main reasons why companies are spending a significant amount of their time and marketing budget to advertise themselves on social networking. Social networking has becoming a prominent place for retail firms to promote themselves as these are cost effective and have a wider audience than traditional promotional methods like television, newspapers and billboards, especially in developed countries like Norway.
Most of successful retailers in Norway are those that are engaging with their consumers via these social media websites. To connect with them, they organise various competitions like photography, tag line, slogans, etc. They also conduct various events like eye-catching hash tags to make consumers aware about their presence and engage as of them as possible. Advertising and promotion using social media websites is not only cost effective, but also a very efficient method to connect with a wider consumer base in shortest possible time. This is why most of the successful eRetailers are using more and more digital platforms to market themselves and rely less on traditional modes of television and newspapers.
According to the market research report “Internet Retailing in Norway“, in Europe, Norway tops the per capita expenditure chart when it comes to online retailing. This makes Norway a very lucrative market for internet retailing. The market can be segmented into multiple categories. Apparel and footwear, beauty and personal care, consumer electronics, food and drinks, home care products, home furnishing, media products, personal accessories, pet care, toys and video games are few of the many categories of products, which are available on the online stores. Komplett AS is the largest player in the eRetailing segment in Norway. It is one of the most famous brands with a very large product range, low prices and a very efficient delivery infrastructure in place. Ark.no, Blush.no, CDON.no, Dstin.no and Apotek1.no are few of the other major players in Norwegian internet retailing market.
Internet retailing in Norway is expected to grow strongly in coming years. With strong and positive consumer behaviour, companies will develop more efficient and reliable online purchasing portals, delivery systems and payment gateways. This will further attract more consumers to online retailing, which will further boost the growth of eRetailing in Norway.
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Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com