Online Handbag Market to Surge at a High Rate in India during FY’2013-FY’2018: Ken Research


Inclination in the internet penetration, ease of shopping and availability of much wider product ranges to the customers online as compared to retail outlets are key factors responsible for escalation in the demand for online shopping in India.

The online handbag market in India has grown at a rapid pace in last few years. Increasing penetration of internet in India has fuelled the growth of online shopping in the country over the last few years. It has been witnessed that E-commerce has brought a revolution in the shopping trend in India. With over 10 million Indian consumers shopping online, this sector is growing at a rapid pace. Major online handbag retailers in the market are Jabong, Myntra, Yebhi and Flipkart. Jabong held the largest share in the online handbags market in FY’2013 followed by Myntra.

In recent years, these online retailers have been associating with multiple international fashion brands that are keen in entering India through e-commerce route. For instance, Dorothy Perkins and Miss Selfridges, the UK based fashion brands for the youth have made their India debut in FY’2014 but they have not opened retail stores and will be available only through fashion retailer Jabong. Online handbag sale has showcased an increasing trend by growing at a CAGR of 43.1% from FY’2008-FY’2013 and is further expected to grow at the CAGR of 69.7% from FY’2013-FY’2018.

According to the research report on, “India Handbag Industry Outlook to 2018 – Premium Segment and Online Retail to Lead the Growth” published by Ken Research, “In the coming years, it is expected that the online shopping network will offer much more revolutionary practices such as transacting with the help of mobile money and having access to virtual trial rooms. Social media sites such as facebook, twitter and others are likely to become channels for sales and consumer engagement and increase in purchase of apparels, accessories, handbags online in India is expected to expand the growth of the online market in the coming few years”.

The report provides detailed overview on the handbags market in the India and helps readers to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants and analysts, traditional as well as online retailers and the entire handbag supply chain stakeholders to align their market centric strategies according to ongoing and expected trends in future.

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