Over the past decade, a more health conscious generation has gone wary of the use of chemical fertilizers and pesticides in production of fruits, vegetables, cereals, pulses, grains and dairy products. This has resulted in shifting the preferences of consumers towards food products that are produced without use of chemicals. Therefore, more and more people are opting for organically produced food in order to prevent themselves from harmful effects of the chemicals present in their foods. This is expected to lead to a rapid growth in the global organic packaged food market in the near future. This robust growth in the market is estimated to be supported by several factors like increasing disposable incomes of the people, changes in lifestyle, easy accessibility and labelling of products.
The rising concerns among people globally regarding the purity of their food amid the knowledge of the chemical contamination of food have been long driving the growth in organic packaged food market globally. The sales of organic food have also been boosted by efforts of retail chains that have become instrumental in creating awareness among people. Various private label organic products priced at a lower price, introduced by the retail chains have also assisted in the growth and expansion of the market. Adoption of organic food products is not only restricted to small retail chains but also to large retail chains like Tesco and Walmart, and also across restaurants and hotels so that consumers could be provided with more choices.
Therefore, it is expected that the global organic packaged food market is going to grow at a tremendous rate and is having vast potential. It is expected to provide ample opportunities to the players operating in the market.
The report titled “Organic Packaged Food in Spain” provides an in-depth understanding of the shape and size of the organic packaged food market in Spain. Various product categories like organic baby food, organic cereals, organic bread, organic confectionery, organic ice creams, condiments, sauces, fruits and vegetables snacks, ready meals etc. are a part of the overall organic packaged food market.
According to the report, economic recovery in Spain in 2016 has permitted an increase in the confidence levels of Spaniards. This factor, added to the increasing awareness among consumers about health and sustainability, has further managed to drive the demand for organic packaged food in the country. The success of stores specialised in these products, like Veritas or SuperSano, especially in major Spanish cities, along with the rising presence discounters such as Aldi, has largely bestowed to the evolution of the market.
Groupe Léa Nature has prolonged to lead the sales of organic packaged food with a significant value share in 2016. The brand has well been able to dominate organic shelf stable meat, seafood, fruit and vegetables.
The Spanish organic foods packaged market is expected to grow in the wake of rising consumer awareness regarding preventive health benefits of organic food consumption and consolidation of economy coupled with increase in disposable incomes of households enabling them to shell out money for purchase of organic food.
It is expected that many new outlets specializing in organic food products will open up in Spain giving a further boost to the market. Also, mainstream outlets are expected to accept organic food products in a more conspicuous manner, further fueling growth. Thus, organic packaged food market is expected to offer ample opportunities in the near future.
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Ankur Gupta, Head Marketing & Communications