How Lubricant Market is Positioned in Philippines?
The Philippines has witnessed a robust growth in the consumption of both automotive and industrial lubricants during 2011 – 2013. Consumption of lubricants in the Philippines has been reported at ~ in 2011, which witnessed a healthy growth over the subsequent two years and reached ~ during 2013. The increasing sales of passenger cars during the review period had a positive impact on the demand for lubricants in the country. Sales of new cars in the country augmented from ~ in 2011 to ~ in 2012 and ~ in 2013. The continuous increase in the sales of lubricants amplified the overall market revenues during the review period. The revenues generated by market players augmented to ~ in 2013 from ~ in 2012 and ~ during 2011. Rapid growth of the lubricant industry was further supported by the installation Increased installation of machinery used for manufacturing, construction and mining marked a significant rise in the demand for industrial lube oils during 2011-2013.
The consumption of lubricants in the Philippines increased from ~ in 2014 to ~ during 2016 at a CAGR of ~ during 2011-2016. The overall revenues generated by the market players augmented to ~ during 2016 from ~ during 2014. The increased sales were also supported by the continuous improvement in the refining process by the existing players and the upgradation of refineries by the lubricants giants. Strong delivery network of authorized distributors to reach out to customers through both online and offline modes led to an increase in the overall sales of lubricants in the Philippines during 2014-2016.
Which Among Various Types of Lubricants is Mostly Consumed in the Philippines?
Mineral lubricants have dominated the overall lubricant consumption in the Philippines during 2011 and 2016. This is primarily due to the cheap price of such products over semi-synthetic and synthetic lubricants. The share of semi-synthetic lubricants in the total consumption has inclined from ~ in 2011 to ~ in 2016, owing to an increased use of such products by both the customers of synthetic and mineral lubricants. Customers across automotive and industrial sector have been shifting from mineral lubricants to semi synthetic lubricants due to their well refined nature, which makes them lasts much longer than mineral oil.
Synthetic lube oils provide the highest level of protection to engine components, thus leading to the least wear-and-tear of vehicles and machinery. The share of synthetic based oils in the total consumption has inclined from ~ in 2011 to ~ in 2016, majorly due to their ability to offer superior lubrication in modern car engines as compared to mineral and semi-synthetic lubricants. The consumption of synthetic lubricants has increased despite of the high price in the Philippines market because such lubricants are blended with various different additives to obtain the required characteristics of usage by automotive and industrial users.
Which Among Automotive and Industrial Sector Consumes the Maximum Lube Oil?
Automotive lubricants have gathered the largest share in the market in terms of consumption. The share of automotive lubricants in the total consumption has inclined from ~ in 2011 to ~ in 2016. The combined sales of the numbers of commercial vehicles, passenger cars and motorcycles in the Philippines have augmented from ~ in 2011 to ~ in 2016. The boosting sales of automobiles in the country have significantly led to the increased demand for automotive lubricants during 2011-2016. The growth in share of automotive segment has also been supported by growing consumption of high quality synthetic lubricants, which were majorly being demanded by the automotive sector of the country over the period 2011-2016.
The share of industrial lubricants has declined slightly relative to the automotive segment from 2011 to 2016. The share of industrial lubricants in the total consumption has declined from ~ in 2011 to ~ in 2016. The value of industrial & machinery lubricant has increased in absolute terms.
Which Distribution Channels have Boosted the Sales of Automotive Lubricants in the Philippines?
OEM workshops, service stations and local workshops contributed the largest share of ~ to the overall automotive lubricants being consumed through various distribution channels in the Philippines during 2016.
The automotive lubricants purchased from dealers during 2016, constituted ~ of the overall lubricants consumed by automobile customers from varied distribution channels.
Supermarkets offer a one-stop-shop for a wide range of automotive lubricants with various qualities and prices to the customers. The consumption of automotive lube oils from supermarkets was ~ of the overall lubricants consumed by automobile customers through available distribution channels in the Philippines in 2016. All online portals selling lubricants collectively led to ~ of the overall consumption of automotive lubricants in the Philippines in 2016.
The expanding network of dealers and distributors has also been considered among the most preferred distribution channels to purchase automotive lubricants in the country.
Which Are the Most Consumed Lubricants by the Industrial Customers in the Philippines?
Hydraulic oils occupied the largest share in the overall consumption of industrial lubricants in the Philippines in 2016, contributing ~ to the pie during the same year. Gear oils contributed ~ to the overall consumption of industrial lubricants in the Philippines during 2016.
The growing installation of machinery in the Philippines has contributed to the increased consumption of grease by the industrial customers. Grease had a significant share of ~ in the total consumption of industrial lubricants in the Philippines during 2016.
The lowest share to the consumption of industrial lubricants in the Philippines in 2016 was contributed by metal working fluids, adding a share of ~ in the market. Metal working fluids (MWF) are used to lubricate grounded and milled metal pieces by reducing heat and friction between the cutting tool and metal.
Most of the lubricants available for the industrial sector were being consumed by the mining sector, which contributed ~% of the overall consumption of lubricants followed by construction, manufacturing and other industry in the Philippines in 2016.
Trends, Developments, Growth Drivers and Restraints in the Philippines Lubricant Market
Shift from Usage of Mineral Oil to Synthetic Oil: The market has witnessed a shift in demand from low quality mineral oil to synthetic oil. This is due to the ability of synthetic engine oil to offer superior lubrication in modern car engines as compared to conventional mineral oils available in the market.
Growth in Manufacturing Sector of the Philippines: Setting up of new manufacturing plants and the expansion of existing plants has added to the growth of overall industrial sector. Increasing number of machinery installed in the industrial plants to boost the operations has increased the demand for lubricants in the country.
Surging Construction Sector: The construction industry of the Philippines has witnessed prodigious growth, especially over past few years. Government infrastructure projects went up ~ to ~, while private construction activities rose ~ to ~ during 2016.
Escalating Automotive Industry: The overall lubricant market has grown due to the fleet of vehicles, which has been amplifying over the period 2011-2016.
The overall automotive industry of the Philippines marked ~ growth during 2016, thereby expanding the customer base for the lubricant market players operating in the country.
Entrance of Foreign Brands: The lubricants market of the Philippines is growing at a rapid pace due to more number of products being offered by global manufacturers through their network of retailers, dealers and distributors in the Philippines.
Competative Scenario in Philipiines Lubricant Market
The boosting economy of the Philippines has been supported by the growth of revenues generated by the manufacturers offering lubricant oils to various customers across automotive and industrial sectors. Lubricant market of the Philippines is highly competitive with few players operating in the space to cater the fluctuating demands of the customers. The market has been dominated by the sales of products offered by global lubricant manufacturers including Shell and Exxon Mobil. Petron is the only Philippines’ company which posed a tough competition to the international lube oil manufacturers. Major players in the market focused on processing crude oil in their own refineries, whereas Chevron offered imported lubricants at the cut-throat prices and was the only marketer of Caltex products in the Philippines.
Lubricant manufacturers and importers not only compete in terms of price, but also on the quality that should conform to the European standards. Market players faced stiff competition in expanding their dealership networks across the islands of the Philippines, where goods were to be transported through ships.
High competition led to the introduction of new products for various types of engines, including the innovation of the companies to produce the lubricants that best suited a particular vehicle model. Manufacturers also focused on offering improved quality of synthetic lubricants at affordable prices to make the customers switch to the new products, thus having an anticipation to increase the revenues over the future.
Market Share of Major Players in Philippines Lubricant market
Shell was the leading player in terms of sales volume in the Philippines in 2016. Shell dominated the overall market with ~ million liters sale during 2016, due to the wide product range offered by the company for various automotive engines in the country. With the presence of more than ~ service stations and the increasing demand for Petron Blaze 100, which matches the European quality standards, Petron has proved to be the second largest player in the lubricants market in the Philippines in 2016, contributing ~ million liters to the overall sales volume. Chevron grabbed a significant position in terms of sales volume as it is the first American oil marketer in the country which focuses on selling imported lubricants. The player sold ~ million liters of lubricants during 2016. Exxon Mobil was also amongst the major market players and contributed ~ million liters to the market volume during the same year.
Future Outlook for the Philippines Lubricant Market
The revenues generated by the lubricants market players are projected to boost from ~ in 2016 to ~ in 2021, recording a robust CAGR of ~ during the period 2016-2021.
Anticipation of robust increase in the sales of passenger cars and commercial vehicles from ~ in 2016 to ~ during 2021 is projected to be the major reason for the increasing consumption of lubricants during the outlook period. The growing manufacturing plants set up by both domestic and global players across various industries are also anticipated to augment the consumption of industrial lubricants in the country. This is expected to make automotive lubricants dominate the overall consumption of lube oils in the Philippines.
The continuous growth in the consumption volumes is projected to incline the market revenues from ~ in 2016 to ~ in 2019, at a CAGR of ~ during the same period.
Owing to the booming energy sector of the Philippines, the country is anticipated to witness an increase in crude oil to meet the growing demand of various sectors over the long term.
Companies Cited in the Report
List of Companies Companies Covered in the Report
Petron Major Players
Key Factors Considered in the Report
Philippines Lubricant Market Size by Consumption Volume and Revenue
Market Segmentation – By Type of Lubricants (Mineral-Based, Semi-synthetic and Synthetic); By Application (Automotive and Industrial)
Philippines Automotive Lubricant Market Size by Consumption Volume
Automotive Lubricant Market Segmentation – By End Users (Commercial Vehicles, Passenger Vehicles, Marine and Aviation); By Distribution Channels (OEM Workshops/Service Stations/Local Workshops, Dealer Network, Supermarkets And Online)
Philippines Industrial Lubricant Market Size by Consumption Volume
Industrial Lubricant Market Segmentation – By Type (Hydraulic Oil, Gear Oil, Grease, Metal Working Fluids And Others); By End Users (Mining, Construction, Manufacturing, Iron And Steel, Agriculture, Electricity And Medical); By Distribution Channels (Distributors, Workshops And Others)
Value Chain Analysis for the Philippines Lubricants Market
SWOT Analysis for the Philippines Lubricants Market
Trends, Developments, Growth Drivers and Restraints in the Philippines Lubricants Market
Market Share of Major Players in the Philippines Lubricants Market
Company Profiles of Major Lubricant Market Players
Future Outlook for the Philippines Lubricant Market
Macro-Economic Factors Impacting the Philippines Lubricant Market
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Ankur Gupta, Head Marketing & Communications