Fitness clothing includes clothing used for occasion, comfort, occupation and as per requirement of the eventsuch as sport or the physical exercise and footwears. The sport clothing is worn for sports and the physical exercise with the comfort or safety reasons. It also helps in the development of suitability of clothes for sweat-wicking and breathability. The clothes used should be durable, comfortable, long lasting in nature easy to wear. The clothing gives protection or safety from the environment and the harsh temperatures. The clothing should be comfortable to wear and must provide appropriate ease on movement and completing out the work to perform comfortably.
According to study, “Global Fitness Clothing Market Size study, by Type (Clothes, Shoes, Pendant, Others), by Application (Women, Men, Kids) and Regional Forecasts 2018-2025” some of the major companies that are currently working in the global fitness clothing market are ASICS Corporation, Reebok International Ltd., Adidas AG, Columbia Sportswear Company, Anta Sports Products Ltd., GK Elite Sportswear, Bravada International Ltd., Under Armour Inc., Hosa International, Fila Ltd., Lululemon athletica Inc., Mizuno Corporation, Benetton Group, Hanesbrands Inc., Eralytics, Patagonia Inc., Kappa, Peak Sports Products Co. Ltd., Li Ning Company Ltd., Nike Inc., Mizuno USA Inc., VF Corporation, Terra frog Clothing Corporation, Puma SE, The Gap Inc., Grabner, Linetronic, Herzog, Italy SDM, SETA, Koehler, Tanaka, Rapid Tester, Koehler Tag, Eraflash, Hua KeYi, DKBS-H, ShangHai ChangJi. Most of the vendors &manufacturers in field have employment from athletes, sportspersons, and celebrities promoting product launch of the advertising campaigns. It has been comprehensively registered that the consumers usually buy products which are certified by their favorite celebirity.
Based on the type, the global fitness clothing market is segmented into shoes, clothes, pendant and others. Based on the product type, the market can be split into top wear, bottom wear and support items etc. Based on the fabric type, the market is segmented into polypropylene, nylon, polyester, cotton, spandex and others (tencel, bamboo and wool). Based on application, market can be split into men, women and kids.
The market of global fitness clothing market is driven by the popularity of fitness activities, followed by increasing concern towards healthier habits, growing emphasis on product performance, increasing penetration of the internet, growing geriatric population, increasing celebrity endorsements of the sportswear, increase in the disposable income and awareness on benefits of the physically activelifestyle. However,the major restraining factors declining growth of the market include e-commerce altering, high cost of the raw material, increasein labor shortages and the ever-changing tastes & favorites habits of the consumers. Moreover, the growth in membership of health or fitness clubs, technological advances and advent of customized and the personalized fitness wear are the new trends creating the growth of the market.
The North American region has accounted the major share in terms of the revenue generation across the globe due to high demand from children for sports apparel and women fitness wear. The Asia-Pacific region is also projected to register higher growth rate owing to improve in living standards in the emerging countries such as India and China followed by increase in the disposable income. In the forecast period it is estimated that the global fitness clothing market to grow significantly owing to increase in memberships of gyms and health clubs over the forecast period.
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Ankur Gupta, Head Marketing & Communications