Premium Spirits and Cocktails to Bolster UK Spirits Market: Ken Research


The UK spirits market is revolving around entertaining consumers coupled with insatiable desires for experiences and social media sharing events. Increasing modernization, notably the cocktail culture is a major factor driving the UK’s spirits market either at markets or via social media. The spirits sector in the UK is the second largest within on and off-trade while witnessing a strong growth, ahead of total Beer, Wine & Spirits (BWS). Premium spirits account for the largest share within the spirits market. Over 65% of UK’s spirits growth is driven by gin, however, non-flavored vodka is the biggest category by value, with blended whiskey, flavored spiced rum, non-cream liqueurs, and American whiskey is also witnessing a strong growth.

The increasing establishment of micro-distilleries has led to the introduction of a wide range of craft gins. English gin has motivated the growth for new micro-distilleries in recent years, launching an exclusive range of craft gin brands. Given that gin has a relatively fast distillation time and brands focussing on millennials for steady growth. Large manufacturers are focussing on micro-distilleries for mergers and acquisitions which indirectly bolster smaller brands in the large market such as partnership of LoneWolf Spirits with Global Brands Ltd. UK populations’ healthy lifestyle trend has increased competition for non-alcoholic drinks and a large number of non-alcoholic drinks are designed and marketed as a substitute for spirits. TeeTotal G’n’T and Borrego are the leading non-alcoholic spirits products available in the UK.

UK’s spirits market is witnessing a minimal growth in the vodka category, while the tequila & mezcal category is expected to register the fastest value and volume growth over the next few years. Various spirits available in the UK are brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, and whiskey. The major distribution channels in UK spirits market are hypermarkets, supermarkets, department stores, convenience stores, food & drinks specialists, cash & carries and warehouse clubs, general merchandise retailers, vending machines, e-retailers, on-trade, and other general retailers. Hypermarkets and supermarkets account for a major share in the distribution of spirits and consumers aged above 55 years account for the highest consumption of spirits in the UK.

According to the study “Country Profile: Spirits in the UK”, the leading competitors within the UK’s spirits market are Diageo plc, Bacardi Limited, Brown-Forman Corporation, Russian standard corporation, Czar, Loch Lomond group, Pernod Ricard SA, The Edrington group limited, William grant & sons ltd., Glen Catrine bonded warehouse and Suntory holdings ltd. Diageo plc, Pernod Ricard SA and Bacardi limited are the leading market players in the UK spirits sector. Smirnoff is one of the leading brands in the UK spirits sector. Spirits manufactured in the UK utilize glass as their package materials along with rigid plastics, rigid metal, and others in the forms of bottles and cans.

Premiumisation is a key driver in UK’s spirits market with premium brands accounting for a larger share within the spirits market. The major challenge in UK’s spirits sector is the increasing demand for health-conscious drinks that are categorized as luxury drinks. The country’s spirits market is a complex mix of consumer requirement, leading brands, and distributor. Premium spirits have become more valuable over the recent years compared to alcohols and this trend will continue over the next few years.

Key topics covered in this report:-

  • UK Spirits Industry Market Report
  • UK Spirits Industry Market Analysis
  • UK Speciality Spirits Industry Analysis
  • UK Spirits Industry Forecast
  • UK Spirits Industry Leading Players
  • UK Spirits Industry Growth Analysis
  • UK Spirits Industry Gross Revenue
  • UK Spirits Industry Product Categories
  • UK Spirits Industry Fragmentation
  • UK Spirits Industry Packaging Materials

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Ken Research

Ankur Gupta, Head Marketing & Communications



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