Online advertising in Middle East has proven to be a bright spot in the online advertising industry, representing highest potential in the region with a large young, socially engaged and informed population driving the spending on internet and mobile platforms. Spending on online advertising industry in the region attained high growth at a CAGR of 64.6% during 2007-2012. The growth has largely been driven by leading Middle Eastern countries such as UAE, Saudi Arabia, Egypt and Qatar, all of which have a large population base of youngsters who spend a significant proportion of their time online and have the willingness and capacity to spend on electronic commerce.
Middle East comprises of more than 50.0% of the population below the age of 25, representing an inherent strength for the online media industry. This is because the young population would be the early adopters of technology driving the growth of online advertising industry. The region has also witnessed emergence and success of online giants such as the Jabbar Internet Group of Jordan, with a range of online verticals across the Arab countries. The industry has also witnessed various successful collaborations in the recent years such as the Yahoo Maktoob, particularly in e-commerce and online gaming segments. This has encouraged various venture capitalists to undertake the online business models with revived confidence. The government in the GCC region has taken various initiatives to boost the digital ecosystem by setting up various technological parks.
“Verticals such as e-commerce, m-commerce and online gaming have witnessed increased activity in the region with a strong uptake of tablets and smart phones.” – According to the research report ‘Middle East Online Advertising Market Outlook to 2017– Rapid Broadband Penetration to Foster the Growth’ by Ken Research.
The overall Middle East online advertising industry would witness a remarkable growth in the coming years. Integration of complimentary platforms would also be witnessed in video games through interaction of social networks, compelling content, integration of mobile services and others. Most of all, the willingness of consumers in the Middle East to consume the content available across online platforms in the region would continue to encourage the advertisers to increase the internet advertising spending.
The report provides detailed overview on the online advertising industry in Middle East and help reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, advertising platforms, advertising agencies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.