In-flight advertising refers to advertising which is targeted toward potential customers, on board an aircraft. In-flight advertising involves advertising through in-flight magazines, setback tray tables and overhead storage bins, and sales pitches by flight attendants. It creates a rare or ideal opportunity for business to communicate & engage with target consumers. Advertisements are tailored to the traveler’s destination, or several of the airlines destinations, promoting local hotels, restaurants businesses and shopping. The key benefits are included global reach, captive audience, highly targeted audience, high frequency of exposure and numerous choices of formats & platforms.
According to study, “Global Inflight Advertising Market Information Report by Product (Inflight magazines, Display Systems, Baggage Tags, In-flight Apps, and Others (Overhead Bins, Seatback Tray Tables, Boarding Passes, and Aircraft Wrap)), by Aircraft Type (Business Aircraft and Passenger Aircraft) and by Regions (North America, Europe, Asia Pacific, Middle East and Africa, and South America) – Global Forecast To 2023” the key companies operating in the global inflight advertising market are Global Eagle, IMM International, Panasonic Avionics Corporation, MaXposure Media Group India Pvt. Ltd., Emirates Airline, EAM Advertising LLC, INK, Global Onboard Partners, Rockwell Collins Inc., Atin OOH, Blue Mushroom, Zagoren Collective, InterAir Media, Ryanair Ltd., Spice Jet Airline, Agency Fish Ltd., Cinderella Media Group Ltd. The key companies are developing new technologies and innovative products with better technical & financial resources for affecting the continue competitiveness in the market.
Based on product type, global inflight advertising market is segmented into inflight magazines, baggage tags, display systems, in-flight apps, and others (overhead bins, boarding passes, seatback tray tables, and aircraft wrap). The inflight magazines are gaining grounds as long travels permit passengers to read & get information from such magazines. Based on aircraft type, market is segmented into passenger aircraft and business aircraft. Based on connectivity technology, market is segmented into air-to-ground and satellite technology. Based on advertising services, market is segmented into e-commerce platform, Wi-Fi connectivity and live TV services. In addition, based on application, market is segmented into FMCG, telecommunications, BFSI, real estate and others.
The global inflight advertising market is driven by rapid fleet expansion, followed by advent of digital media, increase in passenger traffic, rise in development of aircraft, increase in product or service extensions, rise in development of new advertisement techniques and increase in investments in research & development (R&D). In addition, inflight advertising has various choices of formats & platforms and high frequency of exposures which also propels the growth of market. However, issues associated with existing hardware may impact the market. Additionally, an increase in incidence of connectivity is a key opportunity for market.
Based on geography, the North-American region holds major share in inflight advertising market owing to increase in air travel and rise in tourism in the region. Asia-Pacific region is anticipated to witness higher growth rate due to increase in number of airline services industry over the forecast period. It is expected that future of the market will be bright as a result of introduction of targeted advertising through live television & in-flight apps, in near future.
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Ankur Gupta, Head Marketing & Communications