Ken Research announced its latest publication on report titled, “The Future of Hotels in Japan to 2020: Market Profile” which provides comprehensive analysis on the performance and scope of hotel and travel and tourism industry in Japan. It provides detailed analysis on key trends and issues, key performance indicators and competitive landscape in the hotel sector of Japan. The report also includes an overview of the historical aspect of Japan travel and tourism industry covering key trends, barriers to tourism and tourist attractions. Tourism demand and market indicators have also been included in the report. This report also provides an overview of the leading companies in the hotel sector in Japan.
As compared to the other parts of Asia Pacific, travel and tourism sector in Japan has been dependent majorly on domestic rather than international demand. Japan has been perceived as a high-cost destination for inbound tourism. However, performance of Japan hotel sector has seen tremendous growth over a period of time due to the recent developments and reforms supported by several initiatives taken by government.
In this transition period, the hotel Industry has opened doors for various international investors and operators. Also lower interest rates and access to debt in Japan add to the attractiveness of investments in the hotel sector. Seeing the growing opportunity in this sector, developers are therefore making constant efforts to maximize occupancy rate. Additionally, repositioning and rebranding of product and new approaches have been adopted for the deployment of capital through mergers and acquisition, refinancing of assets and the development of strategic alliances.
Strong economic recovery of the country and aggressive marketing actions adopted by leading international airlines have acted as major opportunities to invest in Japan hotel industry. In addition, increased International flight slots at major international airports in Tokyo, Nagoya, Osaka, Fukuoka and local airports and expanded booking channels (e-commerce, media advertisement, etc.) have fueled the growth of hotel sector in Japan.
The Major Players operating in this sector are:
- Railway companies (Seibu Railway-owns the Prince Hotels, Inc, Tokyu Corporation and Kintetsu Group own the Tokyu and Miyako hotel chains)
- Real estate and construction companies
- International Airlines (Air France, American Airlines and United Airlines)
- Japan Airlines Co., Ltd and All Nippon Airways Co., Ltd. (Nikko Hotels, ANA Hotels)
- First class hotel (Imperial, Okura, New Otani and Palace)
To know more on publication, click on the link below:
Ankur Gupta, Head Marketing