Floriculture refers to the cultivation of flowering & ornamental plants, also known as flower farming. It involves propagating, growing and marketing cut flowers, bulb growing, flower seeds and seedlings, nursery operation, post-harvest storage & handling, chemical protection of plants, and use of preservatives. It is an international & multi-billion dollar industry. Its products are used as raw materials in manufacturing of perfumes, cosmetics, and are also used in the pharmaceutical industry. It is a good avenue to generate profitable employment for youth & women of peri-urban & rural areas.
According to study, “World Floriculture Market Research Report 2024(Covering USA, Europe, China, Japan, SEA and India)” the key companies operating in the world floriculture market are Kawano Mericlone, Takii & Co., Jardin Co, Sakata, Taiwan Sugar Corporation, Miyoshi, Dounan Flowers, King Car Group, JJF Co., Lidu Flower, Danziger, Zhejiang Senhe, Jinyuan Flower, Yinmore Group, Hongyue Flower, Mingzhu Flower, Arcangeli Giovanni & Figlio, YYY Rose, Huamu Group, Liancheng Orchid, Rosebud, Zhengjilan Flower, Karen Roses, Dummen Orange, Beekenkamp Group, Selecta Klemm, Harvest Flower, Syngenta Flowers, Washington Bulb, Finlays, Oserian, Kariki, Multiflora, Karuturi, Afriflora, Queen Group, Ball Horticultural. The key players are investing in mutation orientation approaches, considering rising demand of ornamental plants & related species.
Based on product type, floriculture market is segmented into pod plants, bedding plants, propagation material, cut foliage and other products. Bedding plants segment holds major share in market owing to increase in use for temporary seasonal displays around houses & other areas. Based on components type, market is segmented into loose flower cultivation, cut flower cultivation, protected cultivation, essential oils & flower perfumes, high value flower crops, landscape gardening, flower seeds & bulbs productions, nursery, allied-industries associated with floriculture, value addition and floristry. Based on flower type, market is segmented into lilies, chrysanthemums, freesias, liastris, orchids (dendrobium, oncidium and aranda), nerine, archilea, anthuriu, hydrangeas, carnations, Texas bluebells, gargera, gypsophila, gladiolus, tulips, gerberas, roses and other flower types. Carnations and chrysanthemums holds major share in market due to rise in availability of varieties. Based on price range, market is segmented into low price, medium price and premium price. Based on sales channel, market is segmented into online retailers, supermarkets, specialty stores, direct channels and other sales channels. Based on application, market is segmented into perfumes, pharmaceuticals, decoration, industrial, personal use and other applications.
The floriculture market is driven by rise in specialized retail channels in developed countries, followed by increase in technological advancements, rise in number of flower cultivators, increase in developments in e-commerce and favorable agro-climatic conditions. However, growth in demand for artificial flowers may impact the market. Moreover, increase in online flower sales and rise in use of instagram as a marketing tool are key opportunity for market.
Based on geography, Europe holds major share in floriculture market owing to rise in number of nursery stock & garden plants. USA, India, Japan and China countries are largely self-sufficient and generally produce for domestic markets. The countries are expected to witness higher growth rate due to increase in per capita & overall consumption over the forecast period. It is anticipate that the market will be reached at US$ 48900 million by 2024, from US$ 48200 million in 2019, at a CAGR of 0.2%.
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Ankur Gupta, Head Marketing & Communications