Saudi Arabia Fitness Services Market Outlook to 2022: Ken Research

The report titled, “Saudi Arabia Fitness Services Market Outlook to 2022 – By Revenue Stream (Gym Membership and Personal Training), by Organized and Unorganized, by Region, Gender and Membership Subscription” covers market size by organized and unorganized fitness services providers along with market segmentation by revenue stream (membership subscription and personal training), by market structure (organized and unorganized), by region (Riyadh, Makkah, Madinah, Dammam, and others including Tabuk, Asir, Hail, and Jizan), by gender (male and female), and by membership subscription (12 months, 6 months, 3 months and others including 1 month and 2 months). It also includes market size (by revenue, membership and number of fitness centres), emerging trends and developments, issues and challenges, customer pain points and decision making parameters, investment model, and competitive landscape of players in organized sector including Fitness First, Gold’s Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker. The report also covers government rules and regulation, future outlook and projections analysis along with analyst recommendation and macroeconomic variables highlighting the major opportunities and cautions.

Market Size: Saudi Arabia fitness services market has witnessed a tremendous growth in the past few years witnessing a strong double digit growth from 2012 to 2017. Rapidly rising obesity rate, heart problems, and increase in the consciousness about the personal health have propelled momentum to the market. Male population between 15 to 44 years has increased at a rate slightly over 2% from 2012 to 2017; similarly, female population between the same age group has witnessed a growth of close to 2.0% from 2012 to 2017. Growing youth population in the country, along with ease in laws for women has benefitted the market.

Market Segmentation

By Market Structure: The organized sector has contributed major revenue share to the overall Saudi Arabia Fitness Services market. In terms of membership subscription, unorganized sector has contributed majority share as compared to organized sector. This sector includes various entities such as men’s gym, women’s gym, mixed gym and CrossFit centers, indulged in providing all kinds of fitness services including Yoga, Pilates, Zumba and Personal Training. Unorganized centers have been better able to make use the opportunity and enter the fitness industry because it offer reasonably lower membership fee and are easier to set up.

By Region: Riyadh has accounted for the maximum number of organized fitness centers in KSA, primarily for being the commercial capital of the country. It is followed by Makkah mainly because of the urban and wealthy population live in this region. Major fitness centers place high preference to location around these two provinces. These regions are followed by Dammam and Medinah in 2017. Other regions include Tabuk, Asir, Jawf, Hail, and Jizan.

By Gender: Males have undoubtedly dominated the fitness service market. More than half of the total individuals who attended gyms in 2017 were males while the rest were females. With conservative norms still in place especially for women in Middle Eastern countries, the proportion of women attending fitness services has been low. However, with the changing lifestyle, trends, mentality and health consciousness among the population, along with lifting of bans on women population, this scenario is gradually changing. The demand for female specific fitness centers has already started picking up and this trend is assumed to continue in the future.

By Membership Subscription: Membership packages offered for three months have contributed a major share to the overall revenue generated through fitness services in 2017 as it offers the option of experimenting with several gyms for short durations and trying new activities such as Yoga, Pilates and Mixed Martial Arts. Additionally, these packages are very suitable for people joining gyms for the first time. The second most preferred package has been the one-year package because of various reasons including tier pricing which makes the one year packages economical in relation to the other membership packages. Additionally, better offers, discounts and promotions offered by fitness centers on buying the long-term packages have attracted consumers in huge number.

Competitive Analysis:

Competition Stage and Company Positioning: The overall competition stage of the industry has been fragmented. The organized and unorganized gyms provide gym services along with supplementary facilities such as Spa, Sauna, Swimming Pool, Showers, Lockers facility and others. Few of the major organized players include Fitness Time, Body Masters, 9 Round, The Power Gym, Gold’s Gym, and Fitness First. The major unorganized players have been Tytans Fitness, Bwell Center, Areka, Fitness Inn, and Fitness World.

Future Projections:

Saudi Arabia Fitness Services market’s revenue has been anticipated to grow at a double digit CAGR during 2017 to 2022E, which shall cordially be supported by the increase in the number of health and fitness centers in the country during the same period.

Growth during this period is expected to be supported by the rising number of obese population, increasing demand for personal training, expanding geographical presence of major fitness centers, diversifying services portfolio and others. Increase in health awareness would supplement growth in the market. Many new services and new technologies are expected to be launched in the forecast period having a positive impact on demand for fitness services.

Key Segments Covered

Market Segmentation by Market Structure (Organized & Unorganized)

By Revenue Stream
By Membership subscription
By Region (For Organized)
By Gym Type (For Organized)

Market Segmentation by Gender (Male & Female)

Market Segmentation by Revenue Stream (Membership Subscription & Personal Training)
Market Segmentation by Membership Subscription (12 Months, 6 Months, 3 Months and Others)
Market Segmentation by Region (Riyadh, Mecca, Madinah, Dammam and Others)

Key Target Audience

Men’s Fitness Service Centers
Women Fitness Service Centers
Mixed Fitness Service Centers
CrossFit Centers
Major Fitness Equipment Manufacturers
Investors

Time Period Captured in the Report:

2012-2017 – Historical Period

2018-2022 – Future Forecast

Companies Covered:

Saudi Arabia Organized Fitness Services Providers: Fitness First, Gold’s Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker

Saudi Arabia Unorganized Fitness Services Providers: G-Fit, Bwell center, Fitness Inn, Areka, Tytans fitness, Iron hill Cross Fit, Fitness World, Marom Club, Rio gym and Others

Key Topics Covered in the Report:

Saudi Arabia Fitness Services Market Evolution and Potential
Saudi Arabia Fitness Services Market Size and Segmentation
Emerging Trends and Developments in Saudi Arabia Fitness Service Market
Issues and Challenges in Saudi Arabia Fitness Services Market
Customer Pain Points and Decision Making Parameters
Saudi Arabia Fitness Services Market Government Regulations
Investment Model for Saudi Arabia Fitness Services Market
Competitive Landscape of major Players in Saudi Arabia Fitness Service Market
Saudi Arabia Fitness Services Market Future Outlook and Projections, 2018E-2022E
Analyst Recommendations
Macroeconomic Factors in Saudi Arabia Fitness Services market