How Is Saudi Arabia Movie Theater Industry Positioned?
The Saudi Kingdom after a 35-year hiatus, brought back film exhibition in the country in line with its vision to make Saudi Arabia an entertainment hub in the middle east. SEVEN, a subsidiary of the country’s sovereign wealth fund PIF entered into a joint venture with AMC Theaters, world’s largest theater chain to open the kingdom’s first theater in King Abdullah Financial District in April 2018. Since then, more than ten theaters have become operational as of December 2019. Under the auspices of General Entertainment Authority, ~ global cinema operators have been granted licenses to operate movie theaters.
GCC’s VOX Cinema currently operates ~ movie theater locations, while the homegrown MUVI Cinemas operates ~ movie locations. Both these operators specialize in premium movie experience with fine dining and IMAX experience. SEVEN has been mandated with a budget of SAR ~ Billion to develop more than ~ Cinemas across the Kingdom, totaling more than ~ screens overall. With the population expected to reach Million by 2024, the entertainment sector is expected to boom in the growth phase period.
AMC and VOX have signed deals with SEVEN to launch more than ~ cinemas till 2030. Each has more than USD ~ Million allocated for the construction and operation of these theaters. The sector is expected to provide ~ jobs in this period.
The Saudi government entities have actively participated in funding and promoting a movie theater establishment. With a single theater in operation in 2018, more than ~ theaters came into operation by the end of 2019. The industry was worth SAR ~ million in the year 2019.
Non-Saudis constitute nearly 40% of the population from Asian, American and European origin along with 23 Million tourists as of 2018. This has made the screening of Hollywood and Bollywood content feasible.
Private cinema viewing, fine dining, 4D cinema and luxurious seats are few experiences offered in KSA which can provide large revenues from fewer footfalls. People in Saudi Arabia have been observed to have a strong affinity to commercial cinema with special screen formats that have forced movie companies to innovate cinematic offerings.
By Revenue Source (Ticket Sales, Food and Beverage, and Advertisements and Sponsorships):
Ticket sales constitute a majority share of total movie theater revenues. As the cinema industry is still nascent, this segment will continue to dominate. As more and more theaters open, and more people visit them, concessions on tickets will be more common. Nearly ~% of the movie theaters operating in Saudi Arabia had ticket admission revenues more than ~%, compared to mature companies such as PVR and AMC, which have between ~% average revenue share of ticket admissions.
F&B revenues are still growing and are not at par with countries with full matured theater industry, where their share of the revenue dominates movie theater revenue. On average, Saudi spends between ~ SAR on F&B.
Advertisement and sponsorship revenues are related to pricing of advertisement exhibition and the duration of the exhibition. Longer the duration of the advertisement, higher will be the price charged. Moreover, advertisements can be digital, in the movie and traditional in terms of posters and banners as well.
Saudi Arabia Movie Theater Market Competition Scenario
The competition is currently concentrated between VOX, AMC, and MUVI who operate 7, 2 and 2 theaters respectively as of January 2020. GEA has granted licenses to ~ movie theater chains. The overall movie theater revenues as of December 2019 were observed to SAR ~ Million, with VOX Cinemas Jeddah and VOX Cinemas Riyadh the top two movie theaters in terms of annual revenue.
Key Segments Covered: –
Movie Theater Market
Food and Beverages
Advertisements and Sponsorships
Amusement Park Market
Food and Beverages
Others (Parking, Royalty and Sponsorships)
Alternate Entertainment Investment
VR Gaming Center
Key Target Audience
Movie Theater Companies
Film Distribution Companies
Screen Format Companies (IMAX, 4D, 4DX)
Amusement Park Operators and Chains
Real Estate Developers
Mall Operators and Groups
Time Period Captured in the Report:
Historical Period – 2014-2019
Forecast Period – 2019-2025
Companies Covered in Report:
Al Hokair Group
Al Shallal Theme Park
Off the Grind
Emirates Bowling Alley
BOUNCE Trampoline Park, Jeddah
Key Topics Covered in the Report: –
Saudi Arabia Entertainment Industry
KSA Leisure and Entertainment Industry Research Report
Saudi Arabia Leisure Industry
KSA Entertainment Market
KSA Entertainment Industry
Saudi Arabia Movie Theater Market Growth
spending on entertainment in Saudi Arabia
Saudi Arabia Movie Theatre Market Growth
Film Distribution Companies in Saudi Arabia
Saudi Arabia Entertainment Market Growth Rate
Movie Theater Companies in Saudi Arabia
Saudi entertainment Major companies
KSA Amusement Park Operators and Chains Analysis
Saudi Arabia Screen Format Companies Growth
Saudi Arabia VR Gaming Revenue
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Ankur Gupta, Head Marketing & Communications