Shampoo Segment Driving Argentine Haircare Market: Ken Research


Ken research has announced publication on Consumer and Market Insights: Haircare market in Argentina. The report provides a comprehensive analysis on the hair care market of Argentina. It gives a detailed account of overall market value and volume, the market value and volume of each sub category, leading players of the market. Further it delineates about the distribution and packaging data.

Hair care market has five types of products including shampoo, hair color, hair conditioner, hair styling products and hair oil. As the world population is aging rapidly, this has led to the booming of the hair color industry. The major segments of the hair colour industry are permanent hair color, temporary hair color, semi-permanent hair color, and hair highlights and bleach. When it comes to hair styling products the market is sub-segmented into hair styling mousse, holding sprays, heat Protestants, spray for curly hair, hair serum and gel among others.

The major drivers of the hair colour industry is Increasing hair and scalp problems, technology innovations in product manufacturing, growing popularity of herbal hair care products, intelligent advertising campaigns of hair care products, rising disposable income and increasing spending on hair care. In addition to that the other factors pushing the industry is the ever-rising influence of the fashion industry, a rise in the global aging population and a shift in the attitude of male customers towards personal grooming. One of the major hindrances in the growth of this industry is the high cost professional hair care services.

Argentina is a big market of Latin America with a GDP of 612 billion USD and a population of 41.80 million. The nation is suffering from a period of economic slowdown, a very high inflation rate which has led to fall in consumers’ disposable income and mismanagement by the government.

In Argentina haircare is an important part of personal grooming by both men and women. A large number of Argentinean women are known to keep their hair long, higher than the world average. Further it is expected that Shampoos will register maximum share growth. The conditioner category is expected to be the fastest growing value terms. The leading players are Henkel Ag & Co., Kgaa and The Procter & Gamble Company among others.

Companies Covered

Rapidol (Pty) Ltd. The Procter & Gamble Company, Capilatis S.A., L’Oreal S.A., Henkel Ag & Co. Kgaa, Unilever Plc, High Ridge Brands Co., Tsu Cosmetics, Biferdil, Bonmetique S.A., Dorothy Gray, Mundial, Combe Incorporated, Godrej Group, Farmacolor, Otowil S.R.L., Klorane International, L’Oreal S.A., High Ridge Brands Co., Natura Cosmeticos S A, Tsu Cosmetics, La Farmco, Gigot Cosmeticos

Key Topics Covered in the Report:

Argentina Haricare Market Research Report

Hair Care Demand Argentina

Argentina Haircare Market Future Outlook

Argentina Shampoo Industry Research

Hair Conditioner Market Research Argentina

Argentina Haircare Market Competition

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Ken Research
Ankur Gupta, Head Marketing & Communications


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