Social Research Organisations in India: Ken Research


Social Research is different Social Research Agency in India carry out social research activity designed to learn about people and societies catering to various needs of people. Various socio-economic groups belong to diverse areas of a county that think and analyze the information differently. Many aspects of human behavior should be addressed for understanding thoughts and feedback about the social world, which can be provided using Social Research. We develop and perform customized research for our clients within or outside the government and public sector for assisting them in making better, evidence-based decisions. We are committed to sharing our findings from our research, with the belief that a better understanding of public attitudes will cause better policy and practice over different scenarios. We have rich experience in conducting Survey work related to polling, assessment, opinion, public policy program, and monitoring & evaluation, designed to analyze the effectiveness of measurement for social & developmental, government, and granting organizations over Indian and international Organizations.Social Research Agency in India

Social Research is conducted by means of following a scientific plan of action that incorporates qualitative and quantitative observation strategies. Secondary Research is a method where information has already been accrued via research corporations or marketers. Newspapers, online communities, reports, audio-visual evidence, etc. Fall beneath the category of secondary data. After figuring out the topic of studies and research sources, a researcher can gather existing facts available from the mentioned sources. In addition, the qualitative strategies rely upon a direct conversation with participants of a market, observation, textual content analysis. The outcomes of this technique are focussed on being correct in preference to generalizing to the audience.

The quantitative methods consist of the statistical analysis techniques for evaluating data collected via surveys, polls, or the questionnaires. The use of social research techniques elements also includes analyzing over a wide range of social occurrences associated with the investigation of historical sites, census of, detailed analysis of research for understanding the reasons for increasing the reports of crime rates. Social research also carries out a survey for monitor or taking responses from the respondent the population is one of the most widely used techniques for conducting social research.

There are various types of Social Research Services in India longitudinal, cross-sectional, and correlational research. The longitudinal and cross-sectional social research surveys are observational methods while correlational is considered to be a non-experimental research method. The longitudinal social research surveys are accompanied by the same sample over a course of time while cross-sectional surveys are thereby conducted by the use of different samples. An efficient social research activity will be successful in building a cause-effect relationship while proving, rejecting, or disproving a particular case. The social research is also carried out by garnering opinions and feedback from selected questions face-to-face, via telephone or online mediums by interview research. There are basically two types of interview one is formal and the other is informal interviews formal interviews organized by the researcher with structured open-ended and closed-ended questions. The format and questionnaire by informal interviews include those as conversations with the participants designed extremely flexible to gather the maximum amount of information as possible.

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Ken Research

Ankur Gupta, Head Marketing & Communications



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