Rising government initiatives to promote physical fitness by making open spaces available for school children, a burgeoning real-estate market and entry of international players have been regarded as the key drivers of growth in the South Korea Artificial Turf market during the year 2012-2017
The report titled “South Korea Artificial Turf Market Outlook to 2022 – by Organized and Unorganized, by Product Type (Polyethylene, Polypropylene, Nylon/ Polyamide and Blended) and by Application Areas (Contact Sports, Non-Contact Sports, Landscaping and Leisure)” by Ken Research suggests that the sustained interest of the stakeholders in artificial turf and changing nature of sports has led to a overall positive growth during the review period.
Artificial Grass has come a long way since its introduction in the 1960s. From plastic like turfs to almost identical grass in terms of touch and comfort, artificial grass has now become ubiquitous in outdoor and indoor applications around the world. There are two types of fibers for synthetic grass namely, monofilaments or slit-film tape. Monofilament fibers are single strands while fibrillated (slit-film) fibers are cut from sheets of polymers to a predetermined width and later perforated by design.
During the review period (2012-2017), the market displayed an uneven and volatile growth. This growth was of this kind due to a host of macro and micro factors. On one hand, during this period, the market witnessed an increased emphasis on physical fitness by various government authorities and on the other hand it also got embroiled in controversies due to health concerns arising out of artificial turf usage and unregulated nature of the industry. In an attempt to make people more health conscious, the South Korean government started transforming natural grass pitches into artificial grass pitches so that more sports could be played in a limited area. Moreover, booming real estate market leading to demand for more landscaping and leisure applications and entry of international players with an ambition to cash in on this nascent market with a first mover advantage has also helped in the growth of the South Korea Artificial Turf Market.
Among application areas, Contact Sports garnered the highest share in artificial turf market in South Korea. The most dominant contact sport in South Korea was soccer which was followed by hockey, baseball and other sports. The second largest share was that of Non-Contact Sports, followed by Leisure and Landscaping.
Increased interest by global sports associations in using artificial turf as an alternative to natural grass for creating pitches, popularity of baseball leagues in South Korea and shrinking green spaces in urban residential areas have led to the growth of the South Korean Artificial Turf Market.
Organized Artificial Turf Sales, Unorganized Artificial Turf Segment, Contact Sports, Non-Contact Sports, Landscaping, Leisure, Artificial Turf in School Playgrounds, Domestic Sales and Export
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Ankur Gupta, Head Marketing & Communications