Growth will remain slow in the Spirits market in Germany during 2015-2019. Low CPI – Alcoholic Beverages & Tobacco inflation will increase demand for better quality products. Liqueurs is the largest category by value in Germanys Spirits market in 2015. Glass is the most used packaging material in the Spirits market in Germany.
The Brandy category is forecast to register the fastest growth in value terms during 2015-2019.
Scotch Whiskey is the largest segment by value in the Whiskey category and is also expected to gain market share during 2015-2019.
Hypermarkets & Supermarkets is the leading distribution channel in Germanys Wine & Spirits market.
The Whiskey category has the highest private label penetration in Germanys Spirits market.
Canadeans Consumer and Market Insights report on the Spirits market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2019
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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