Color cosmetics refer to the colorants and cosmetic ingredients that are used for make-up, individual sanitation, skin care, hair care, aroma, and oral care. The color cosmetics are recognized on the basis of their intention market that is prestige products and mass products. The prestige products offer intensive care and better results than the mass products but are vaguely expensive than the mass products. However, the penchant of the consumers towards prestige products is projected to amplify in the subsequent five years. The color cosmetics market has wide application areas such as nail products, lip products, eye make-up, facial make-up, hair color products, and others. The consumer demand for color cosmetics is projected to observe growth due to progressive class innovations and the consumers’ keenness to experiment.
A market study titled “Global Color Cosmetics Industry Situation and Prospects Research report 2017” says, the main grounds for growth in the industry are continuous technological innovations, developing fashion tendency, and immature markets for some products. Nail polish and BB creams recorded the highest growth in the US between 2012 and 2014 due to advances in technology with most important developments in highlights including gel nail polishes which have gained immense popularity.
Ken Research says, the convenience and ease of use provided by the BB creams has driven their demand in the color cosmetics market of the US. The other reasons are the booming globalisation and ease of accessibility of these products is now more suitable for the people different countries. Escalating consumer expenditure in color cosmetics, growth in consciousness about appearance, originality of new products, growing beauty and personal care sector, rise in claim for color cosmetics to condense age related skin imperfections, improving quality of life, scientific advancement in color cosmetics are lashing the market for color cosmetics. In addition, conspicuous packaging, increasing purchaser vigor wakefulness about the individual care and growing fashion trends are expected to drive the market for color cosmetics. However, economic downturn, high cost of quality chemicals, strict government regulations and high price related to packaging are some of the factors restraining the growth for global color cosmetics market. The specific cosmetics for particular type of skin, hair and more specific approach has made the decision making process of the consumer very smooth. The rise of e-commerce market in the developing countries and the increase in the power of the purchasing power of local population and increased knowledge due to glocalisation of the products by specifically targeting the consumers has also led to increase in the market and is expected to mature with a blood thirsty rate.
Market study Global Color Cosmetics Industry Situation and Prospects Research report 2017 discuss stake of growing demographics and economies in the developing countries such as India and China in color cosmetics. In addition, constant rise in loyalty to color cosmetics, rise in demand for macrobiotic cosmetic products and innovations in color cosmetic products are anticipated to offer new opportunities for global color cosmetics market.
The main challenge that the companies might face is the practicability of herbal and natural products In the coming years as very feeble growth rate is seen towards the natural products.
The key players in the global color cosmetics are L’Oreal, Estee Lauder, P&G, LVMH, Shiseido, Amway, Clarins, Coty, Chanel, Kao, Unilever
Topics Covered in The Report
- Global color cosmetics industry research
- Color cosmetics industry analysis worldwide
- Global color cosmetics market competition
- Global cosmetics industry research
- Skin care color cosmetics market
- Global Hair care color cosmetics market research
- North America color cosmetics market research
- Europe color cosmetics market research
- Asia color cosmetics market research
- Global Hair care color cosmetics market size
- Global Hair care color cosmetics market share
- Global Hair care color cosmetics market analysis
- Global Hair care color cosmetics market future
- Global Hair care color cosmetics market trends
Head Marketing & Communications