Surgical generators – A specific analysis for the BRIC economies: Ken Research


The surgical generators global market is lead by new technological advancement, increasing demand for minimally invasive procedures, and incidence of surgeries. It drives path breaking technological innovations that are making surgeries safer and less destructive. However, the lack of skilled professionals is one of the major roadblocks for this market. Despite this, the global surgical generators market has been growing at a healthy rate and is expected to continue on this rapid growth path.

The Global surgical generators market can be dissected into product type, end-user, application and region. In terms of the product type, the two classifications include‘ground referenced generators’ and ‘isolated generators’. The end-users of the market can be classified into hospitals, specialty clinics, ambulatory surgery centers and others. In terms of application, the global surgical generators market can be categorized into cardiovascular surgery, dermatology surgery, neurological surgery, oncology, urological surgery, and others.

Further, the surgical generators market is geographically divided into seven key regions, namely North America, South America, Eastern Europe, Western Europe, Asia Pacific, Japan, and Middle East & Africa. Of these, North America holds the largest share in the global surgical generators market, followed by Europe but it is the Asia Pacific market which is expected to grow at the highest rate because of rising prevalence of chronic diseases, growing awareness among people, health care insurance coverage, increasing health care expenditure, and consistent government efforts to increase population access to elective surgery and boost healthcare infrastructure in the region. Also notable is the presence of Latin America, Middle East and Africa, which are set to create large opportunities due to the promise of investment by multinational companies, increasing private health care insurance coverage, and rising per capita expenditure in these regions.

The report titled, “BRIC surgical generators market outlook to 2023”, provides key market data on the BRIC surgical generators market and provides value (in millions of US dollars), volume (in units) and average prices (in US dollars) for the years 2009 to 2016 and forecasts the sameup to 2023, individually for each of the BRIC nations, i.e. Brazil, China, India and Russia along with an overall coagulated analysis of BRIC for the same parameters.

The various surgical generator market segments are categorized as Argon Plasma Coagulation Generators, Electrosurgical Radiofrequency (RF) Generators, Electro-cautery Generators and Ultrasonic Generators.

The report also provides company shares and distribution shares data for each of these market segments, and global corporate-level profiles of the key market participants. These key players operating within the BRIC Surgical Generators market include Medtronic Plc, Olympus Corporation, ERBE Elektromedizin GmbH, ConMed Corporation, B. Braun Melsungen AG andBovie Medical Corp, and the company overview for each of these key companies is given in the report.

The findings in research presented through the report will go a long way in helping key market players in the BRIC surgical generators marketdevelop business strategies by identifying the key market segments poised for strong growth in the future; develop market-entry and market expansion strategies; design competition strategies by identifying who-stands-where in the market; develop investment strategies by identifying the key market segments expected to register strong growth in the near future.

Market players can profitablycapitalizeon the report, which defines what the key distribution channels are and what the most preferred mode of product distribution, is and can therefore use thecomprehensive analysis to increase their productivity.

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Ken Research
Ankur Gupta, Head Marketing & Communications
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