Internet and Digital Advertising seen Outstripping the Traditional Medium in terms of better Customer Penetration with an Added Advantage of Better Monetization and Ad Reach Measurement Tools in Taiwan in 2018 : Ken Research

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“Taiwan has a population of around 24 million residents out of which 20.8 million users are internet users and 21 million are active social media users during 2018. The country has an exceptionally high internet penetration rate of 88% which gives a major impetus to the online advertisement space.”

The changing consumer preferences towards using mobile phones being used for shopping, financial transactions, video surfing and other activities has made advertisers prefer mobile medium for advertising than desktop. Rising number of internet users, introduction of international brands and highly advanced digital infrastructure are some of the key factors that are driving the growth of Taiwan online advertisement market. The exponential increase in the social media usage has also contributed a lot in the growth of the Taiwan online advertising spending, with approximately 21 million users accessing social media content through their mobile phones frequently as of 2018.

Taiwan Online Advertisement Market Cover Page

Taiwan has an efficient internet infrastructure with the internet speed being recorded at 20.79 Mbps which is 11th fastest globally, even much faster than the US and most of its Southeast compatriots. This has made the experience of using social media smoother, thereby resulting in more number of people preferring internet over other mediums. The major companies operating in this space are Growth Hackers, Gremlin Works, Fimmick , Asia Pac and others.

Desktop advertising was observed to dominate the market as compared to mobile advertising. However, over the review period 2013-2018, mobile as a medium for advertising has grown at a CAGR of 41% whereas the desktop preference as a medium for advertising has just grown at a CAGR of 6%. The desktop has a better screen size and resolution and facilitates easier viewing of the advertisements. The advertisements over a desktop were more impactful and displayed the information more accurately due to its size advantage. Along with the development of robust internet infrastructure owing to Taiwan government’s initiatives and rapid increase in smart phone penetration in the country, mobile advertising became an important tool in the marketing strategy of many companies.

Analysts at Ken Research in their latest publication Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop and Mobile), Type (Display, Video, Search, Buzz / Content and Others), Further Segmentation by Medium (Desktop and Mobile), By Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E- Commerce and Others), and By Cost Model (CPC, CPM and CPA)believe that rising E-commerce sector, new advertising technologies, growth of start-ups and supportive government policies are going to drive the Taiwan online market space in the future. The market is expected to register a double digit positive CAGR of 17% in terms of advertisement expenditure during the forecast period of 2018–2023E. Keywords

Taiwan Online Advertising Market

Taiwan Digital Advertising Market

Taiwan Online Advertisement Spending

Taiwan Digital Advertisement Spending

Taiwan Online Advertising Trends

Taiwan Online Advertising Challenges

Taiwan Online Advertising Issues

Taiwan Online Advertising Consumer Profile

Taiwan Digital Consumer Landscape

Taiwan Online Advertising by Medium

Taiwan Online Advertising by Types

Taiwan Online Advertising by Various Sectors

Taiwan Online Advertising by Pricing Models

Competitive Landscape Taiwan Digital Advertising Market

Emerging Future Trends Taiwan Online Advertising Market

Taiwan Digital Advertising Market Outlook

Competition Scenario Taiwan Online Advertising Market

Taiwan Online Advertising Market Future Projection

Taiwan Online Advertising SWOT Analysis

Taiwan Online Advertising Regulatory Scenario

Taiwan Online Advertising Major Platforms

Taiwan Digital Advertising Value Chain Analysis

Growth Drivers Taiwan Online Advertising Market

Carbon Interactive Taiwan Revenue

Media One Taiwan Revenue

Happy Marketer Taiwan Ad Agency

Hashmeta Pte Ltd. Taiwan Ad Agency

Google Taiwan

Facebook Taiwan

Major Taiwan Advertising Agencies Revenue

Facebook Online Advertising Revenue Taiwan

Google Online Advertising Revenue Taiwan

Taiwan Digital ads Ad Agency Taiwan Online ads

Gremlin works Taiwan Ad Agency

Growth Hackers Taiwan Ad Agency

Key Segments Covered

By Type (On the Basis of Ad Spent)

Digital Advertising Market

Traditional Advertising Market

By Medium (On the Basis of Ad Spent)

Desktop Advertising

Mobile Advertising

By Type (On the Basis of Ad Spent)

Display Advertising

Video Advertising

Search  Advertising

Buzz / Content Advertising

Other Advertising (Mail Advertising, MMS and SMS)

By Type On the basis Of Platforms (On the Basis of Ad Spent)

Social Media Advertising

Facebook

Instagram

Others

Video Advertising

YouTube

Others

Search  Advertising

Google

Yahoo

Others

Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018

Social Media Advertising

Mobile

Desktop

Video Advertising

Mobile

Desktop

Search Advertising

Mobile

Desktop

Buzz / Content Advertising

Mobile

Desktop

Other Advertising (Mail Advertising, MMS and SMS)

Mobile

Desktop

By Sectors (On the Basis of Ad Spent)

FMCG

Healthcare

Entertainment & Media

Finance and Financial insurance

E-Commerce

Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO  and Others)

By Cost model (On the Basis of Ad Spent)

CPM

CPC

CPA

Key Target Audience

Advertising Agencies

Social Networking Platforms

End User Industries Investing in Online Advertising

Investors

Time Period Captured in the Report:

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered in Taiwan Online Advertisement Market:

Major Ad Agencies

Growth Hackers

Gremlin Works

Fimmick

Asia Pac

J Walter Thompson

iProspect- Taiwan

Others (Dentsu Network, Web Gene, Lion& Lion Co.)

Major Online Platforms

Google and YouTube

Facebook

Instagram

Yahoo

Line

Key Topics Covered in the Report

Executive Summary

Research Methodology

Taiwan Online Advertising Market Introduction

Stakeholders in Taiwan Online Advertisement Market

Value Chain Analysis in Taiwan Online Advertising Market

Taiwan Online Advertising Market Size, 2013-2018

Taiwan Online Advertising Market Segmentation, 2013-2018

SWOT Analysis of Taiwan Online Advertising Market

Trends and Developments in Taiwan Online Advertising Market

Issues and Challenges in Taiwan Online Advertising Market

Regulatory Framework in Taiwan Online Advertising Market

Customer Profiling in Taiwan Online Advertisement Market

Case Studies Covered in Taiwan Online Advertisement Market

Comparative Landscape in Taiwan Online Advertisement Market

Taiwan Online Advertising Market Future Outlook and Projections, 2019-2023

Analyst Recommendations            in Taiwan Online Advertisement Market

For more information on the research report, refer to below link:

Taiwan Online Advertisement Market

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Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

sales@kenresearch.com

+91-9015378249

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