Ken Research’s Country Profile: Spirits in Thailand gives deep insights on market opportunities based on detailed value and volume analysis. The report provides analysis on new and existing players that helps in identifying distribution channels and evaluate trends and opportunities. The report will help in gaining a competitive advantage based on detailed brand share analysis for effective market positioning. The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector. It gives an Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends. Long terms trends for five years is also provided to help making investment decisions. The key players in the market are Thai Beverage Company, Pernod Ricard SA and Diageo plc.
Spirits are bottles of power packing alcohol. They are formed as a result of yeast-based fermentation of a liquid that are brewed to have fermented sugars. Unlike the usual beer or wine, spirits are the result of a second step of distillation that fortifies them. Alcoholic spirits are the biggest and the brawniest in the alcohol family. They are not everything apart from beer and wine. All alcoholic beverages are formed by fermenting some sugary brew into ethanol and carbon dioxide. Since yeast can ferment so much before alcohol levels become toxic to them, to get higher level of alcohol concentrations it is essential to distill them. Hence spirits are segregated in two ways- they are distilled and have higher average ABVs from 20% to 80% ABVs. Packaging of spirits have evolved with years. There are craft distilleries cranking smaller brands that have hard liquor even in marshmallows and jalepeno to some unusual packaging for brand recognition.
In Thailand, this sector is led by specialty spirits category which registered the highest growth in both value and volume. Packaging methodologies reveal the use of glass as the most commonly used packaging material among the top three players of the spirits industry. Thailand also accounts for the highest per capita consumption in comparison to reginal and global levels. Of the categories in which spirits can be classified, Specialty spirits was the largest in terms of value in Thai spirits sector.
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Ankur Gupta, Head Marketing & Communications