Thailand Car Rental Market Outlook to 2021 – Increasing Traffic Congestion and Rising Number of Corporate Clients to Amplify the Market Growth” covers car rental market size on the basis of revenues and fleet size, segmentation on the basis of organized and unorganized market, chauffeur and non-chauffeur driven market, business and leisure trips, online and offline booking, corporate and retail clients and on-airport and off-airport clients. It includes the cab aggregator market analysis, its segmentation on the basis of revenues by business and leisure trips, on-airport and off-airport clients and online and offline booking. The report also includes the rules and regulations implied by the government on the car rental companies, how a rental contract works in the market and competitive landscape and company profiles for major players in the car rental and cab aggregator market. The report provides a snapshot on the car sharing, carpooling and other vehicle rental market in the country.
It also gives a detailed overview on the future outlook and projections with future strategies of the players in the market. The report is useful for prospective customers, car rental companies, cab aggregators, carpooling and car sharing companies and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.
Thailand car rental market has showcased a consistent growth trend during the review period, 2011-2016 at a CAGR of ~% in terms of revenue generated from the trips. Major factors that augmented growth in the market are the increasing rate of international and domestic tourist arrivals, increasing traffic congestion, rising working population and similar other factors.
In terms of revenue generation, Thailand car rental market has been dominated by the organized players that held a share of ~% in 2016, followed by the unorganized players with a share of ~%. In 2016, the non-chauffeur driven market has dominated the car rental market with a share of ~% as against the chauffeur driven services with a larger preference from the major retail clients that are tourists. In terms of revenue, leisure trips dominated the car rental market in 2016 that held a share of ~% in 2016. With a share of ~% in terms of revenue Bangkok leads the market in comparison to the regions such as Pattaya, Phuket and others as of 2016 that held a share of ~%, ~% and ~% respectively in 2016. In the chauffeur driven services, off-airport trips dominate the market with a share of ~% as of 2016.
Competitive Landscape of Thailand Car Rental Market
Thailand car rental market is highly fragmented with the presence of number of players in the market. There are nearly ~ organized car rental companies including both domestic and international players and there are few other small car rental companies with less than 20 fleets in Thailand. These companies are competing against each other on the basis of price per day, business and retail customers, deposit amount, type of fleets, maximum rental period and such other parameters. The major players in the market are Thai rent A Car, Avis, Hertz, Sixt, Budget, Europcar, Chic Car Rent and others.
Car Rental market in Thailand is expected to grow at a CAGR of 10.72% in terms of revenue during the forecast period, 2017-2021. The growth in the market shall be triggered by the increasing number of tourists, increased focus of car rental on corporate clients, increasing fleet size, raising the number of both on-airport and off-airport locations by the car rental companies and similar other factors. Government initiatives to reduce the carbon emissions are expected to include more of hybrid-electric vehicles (HEVs), plug-in hybrid vehicles (PHEVs) and battery electric vehicles in the car rental fleets. The rental rates for the electric vehicles shall be higher than the gasoline based vehicles as its retail price is high.
Thailand Cab Aggregator Market
In Thailand, cab aggregator market was established in 2013. The cab aggregator services are commonly known as ride sharing services. The players in the market have faced several regulatory challenges when they have entered the market, but they have managed to gain popularity among Thai public and tourists in the major tourist centers of Thailand. The market grew at an average growth rate of ~% from 2013-2016. In terms of revenue generation the market is dominated by off airport clients that held a share of ~% followed by the on-airport clients with a share of ~% in 2016. The market is expected to grow on the basis of factors such as increased demand from the tourists as well as corporate clients, increasing traffic, cheaper rides than car rental companies and similar factors at a CAGR of ~% during the forecast period 2017-2021.
Carpooling has started to become an organized market in recent years. Bangkok is the second-most congested city in the world, with almost ~ million private passenger cars on the road. This has developed an opportunity for the existing car rental and cab aggregator companies in the country to experiment a car pooling or ride sharing segment to their business model for the country.
Car Sharing Market
In Thailand, major reasons which have augmented the growth in car sharing market are its cost saving aspect for the renter, convenience of location and use and a guaranteed parking. Car sharing has been introduced in the country in 2016. In August 2016, a company called Haupcar has pioneered B2C car sharing services in Thailand. Car sharing services are available in the major cities of Thailand such as Bangkok. Bangkok’s traffic, disconnected transport modes and rapid urbanization have triggered the establishment of various smartphone-based taxi service providers in recent years.
Key Topics Covered in the Report:
- Thailand Car Rental Market Overview and Genesis
- Value Chain Analysis of Thailand Car Rental Market
- Business Model of Car Rental Market
- Thailand Car Rental Market Size
- Thailand Car Rental Market Segmentation
- Government Regulations on Thailand Car Rental Market
- Trends and Developments in Thailand Car Rental Market
- SWOT Analysis of Thailand Car Rental Market
- How the Contract Works in Thailand Car Rental Market
- Decision Making Process before Hiring a Car In Thailand
- Competitive Landscape of Major Players in Thailand Car Rental Market
- Future Outlook and Projections of Thailand Car Rental Market
- Business Model of Thailand Cab Aggregator Market
- Thailand Cab Aggregator Market Size
- Thailand Cab Aggregator Market Segmentation
- Competitive Landscape of Major Players in Thailand Cab Aggregator Market
- Future Outlook and Projections of Thailand Cab Aggregator Market
- Snapshot on Thailand Car Sharing Market
- Snapshot on Thailand Carpooling Market
- Snapshot on other Vehicle Rentals in Thailand
- Macroeconomic Factors affecting Thailand Car Rental Market
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com