Currently, Thailand lubricant market is in a recovery phase. Thailand has been going through political turmoil over the past couple of years due to which industrial lubricant sector observed constrained growth over the period 2014-2015. However, the market has started recovering in 2016 with ample growth has been projected over the coming five years.
Lubricant consumption in Thailand has enhanced from ~ million liters in 2011 to ~ million liters in 2016. On the other hand revenues have been evaluated at THB ~ million in 2016. Apart from rising sales of vehicles and growth in industrial and machinery sector enhancement in the market has also been led by growing use of synthetic lubes in high end cars.
Production of commercial vehicles has inclined from ~ in 2011 to ~ in 2016 while production of passenger vehicles surged from ~ in 2011 to ~ in 2016. Growth in the manufacturing sector further propelled the lubricant market in Thailand over the period 2011-2016. Manufacturing sector of Thailand enhanced from USD ~ billion in 2011 to USD ~ billion in 2016. As of 2016, more than ~ of the market for lubricants in Thailand is covered by 5 companies. Remaining ~% of the market is shared by number of players. Some of the companies including JX Nippon Oil & Energy are some of the upcoming players in the market. JX Nippon Oil & Energy are expecting to double its lubricant sales to from ~ liters in 2015 to ~ liters in 2016.
In the current scenario, synthetic lubricants cater to a niche market in Thailand. They are mostly used in the automotive sector and have limited applications in the industrial segment. However, the market has witnessed rapid growth over the past five years as new cars and vehicles in being manufactured in the country are using synthetic based lubricants as they are known to enhance the performance and lifespan of the vehicles. Best type of synthetic lubricants available in Thailand includes PTT Performa Fully Synthetic 5W-40 and Shell Helix Ultra 5W-40 is the best type of synthetic lubricants available in the market.
Graphene is a new type of lubricant that is emerging in the Thailand market. Many institutes and companies have been conducting R&D on Graphene lubricants for a number of years.
A single layer of conventional lubricant in between a steel ball and a steel disk would last only 1 wear cycle. On the other hand, the single layers of can last for more than ~ wear cycles
How Have the Different Segments in Thailand Lubricant Market performed?
By Type: Mineral based lubricants have accounted for the highest share in the consumption during 2016. However, its share compared to 2011 has declined considerably from ~% to ~% in 2016. Compared to synthetic oils, they provide significantly less protection, can’t withstand high temperatures and need to be changed often. Consumption of semi-synthetic lubricants have amplified at a CAGR of ~% over the past five years and their share has risen from ~% in 2011 to ~% in 2016. Share of synthetic lubricants have inclined from ~% to ~%
By Application: Automotive lubricants have accounted the largest consumption share of 60.0% in the market during 2016. On the other hand, the share of industrial and machinery lubricants has declined slightly relative to the automotive segment.
By Domestic Production and Imports:. As of 2016, ~% of the total lubricants consumed in Thailand during 2016 has been manufactured locally. On the other hand, remaining ~% of the lubricants has been imported.
Automotive Lubricant Market
By Application: Commercial vehicles have been the largest consumers of lubricants in Thailand during 2016. Their share in consumption has been registered at ~% in 2016. Passenger vehicles have accounted for the second highest share of ~% in the consumption of lubricants in Thailand during 2016. Marine has been the third largest consumer of lubricants in Thailand during 2016. Number of ships in Thailand has inclined from ~ in 2012 to ~ in 2016 creating significant demand for marine lubricants.
By Distribution: OEM workshops have captured the highest consumption share of ~% in the automotive lubricant sector during 2016 Distributors have accounted for a sales revenue share of ~% in the automotive lubricants market of Thailand. Supermarkets such as 7-Eleven have accounted for a consumption share of ~% in the automotive lubricants market. Online has accounted for the smallest share of ~% in the total sales of industrial lubricants in Thailand during 2016.
Industrial Lubricant Market
By Application: Mining sector has accounted for the highest consumption share of ~% during 2016. Mining sector has been followed by construction sector accounting for ~% share during the same year.
By Distribution: OEM workshops have captured the highest consumption share of ~% in the automotive lubricant sector during 2016. Distributors have accounted for a sales volume share of ~% in the automotive lubricants market of Thailand.
By Type: Hydraulic fluids have accounted for the highest share of ~% in the total consumption of industrial lubricants in Thailand during 2016. Gear oils have accounted for the second largest share of ~% in the consumption of the industrial and machinery lubricants market during 2016.
Company Profile of Major Players
Thailand lubricant market has around ~ brands competing with each other on the basis of several parameters such as price, quality and innovation, product portfolio and marketing techniques such as OEM partnerships.
However, 5 players dominate the market as they account for a share of around ~% in the total sales of lubricants 2016. Market for lubricants in Thailand has been led by PTT lubricants that has accounted for a share of ~% in the sale of lubricants in volume terms. PTT has been followed by Shell that has accounted for a share ~% during 2016.
Thailand Lubricant Market Future Outlook and Projections
The lubricants market in Thailand has grown at a considerable pace over the period 2011-2016. However, the growth was slightly constrained over the year 2014-2015 mainly due to the political turmoil in the country that affected the country’s entire manufacturing operations. This market has been anticipated to pick up from 2017, and grow significantly over the period 2017-2021. Market for lubricants in Thailand has been projected to reach ~ million liters in terms of consumption during 2021 posting a CAGR of ~% over the concerned period.
Thailand Lubricant market has been projected to grow at a slightly slower pace in 2016 due to slow growth in the mining & quarrying and manufacturing sector. The market growth has been anticipated to pick up from the year 2017. Consumption of lubricants has been projected to reach ~ million liters in 2018. Further growth will be witnessed in the subsequent years which will amplify the consumption to ~ million liters in 2021. Automotive Sector will be witnessing considerable growth over the period 2017-2021. The sale of new vehicles in Thailand will enhance from ~ in 2016 to ~ thousand in 2021.
Market for lubricants in Thailand is dominated top 5 players accounting for around ~% share in the sale in volume terms during 2016. Remaining share is accounted by several players competing with each other to gain better market presence.
This scenario makes it significantly important for a new player entering the market to build brand image from the start.
Despite low margins, tie-ups with original equipment manufacturers is a very effective marketing tool to build brands and grab market share.
Industrial and machinery segment mainly functions on customer relationships and repeat orders. Thus the top 5 players have a major stronghold in this segment.
A new entrant should focus on the automotive sector. In the automotive segment a significant proportion of lubricants are sold through service stations, workshops and supermarkets. These mediums can be targeted by a new entrant to attract new customers using various promotional techniques.
A new entrant should specifically target Bangkok. As of 2016, Bangkok accounts for majority of vehicles in Thailand with over ~ million vehicles creating constant and the largest demand for lubricants in Thailand.
Moreover, it is more practical and more profitable for a new player to set up a business in Bangkok due to urbanization and ease of doing business in the city.
A new entrant must price its products in a way that gives them an edge over other established products in the lubricant industry of Thailand. One of the ways to do that is to price the products less than the similar products in the market.
Companies Cited in the Report
List of Companies Companies Covered in the Report
Castrol Major Players
Key Topics Covered in the Report:
Thailand Lubricant Market Size
Market segmentation on the basis of major End Users, Type and Distribution Channels
Pricing and Margin Analysis
Government Regulation, Decision Making Process of Customers and Trends and Developments
Future Outlook for Thailand Lubricant Market
Company Profiling of Major Players
Thailand Lubricant Distributors
Opportunities in Lubricant Industry
Automotive Lubricant Market Growth
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Ankur Gupta, Head Marketing & Communications