The Indian Vacuum Cleaner Market has evolved from being an elite-centric market into a market which caters to the demand for all income groups. Around 5 years back, the penetration of vacuum cleaners in rural areas and semi urban areas was miniscule. However, due to surge in awareness in the rural areas, the demand for vacuum cleaners has been rising.
India vacuum cleaner market has been segmented on the basis of demand being originated from residential and non residential sector. The demand from residential sector has dominated the overall market, which has accounted for a promising share of 75.8% during FY’2015.
Canister vacuum cleaners have contributed the second highest revenues in India residential Vacuum Cleaner market. Their flexibility, mobility, powerful engines and low noise levels have made them a favorite among Indian consumers.
The competition dynamics in the overall vacuum cleaner market have been comparatively different across different segments. Residential segment has contributed to the largest proportion of vacuum cleaner demand in the Indian market with players such as Eureka Forbes, Black & Decker catering to the varied customer demands.
Non- Residential vacuum cleaner market has witnessed the presence of a large number of players in India, most of which have relied upon the import of vacuum cleaners for sale in India. This market has been dominated by Tier 1 companies such as Roots Multi Clean, Karcher, Nilfisk and others which either have their own manufacturing units in India or are selling imported vacuum cleaners from Italy, Europe and other countries. The major end users of vacuum cleaners in the non residential sector include hotels, hospitals, industry, shopping malls, airports and government offices.
The future of vacuum cleaner industry in India looks bright on account of rising GDP per capita, growth in non residential services and change in lifestyles. The growth of the Vacuum Cleaner Industry is expected to accelerate over the forecasted period FY’2016- FY’2020 due to rapid urbanization and smaller households in India.
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Ankur Gupta, Head Marketing & Communications