This startup is a curated marketplace selling non-mass produced items – Qtrove



In today’s era of assembly line mass production & consumption, curated and non mass produced products are either not easily available or very expensive. In such a scenario, Qtrove comes as a breath of fresh air & brings a sense of peace and calm by curating the best products from local entrepreneurs across categories.

Founder Qtrove

Qtrove is a Bangalore based curated marketplace that exhibits & sells non-mass produced items from small entrepreneurs across the country. With an aim to release the shoppers from the ‘tyranny of choice’, Qtrove selects only the best products from exclusive sellers. From fresh bakery goods to hand made soaps, Qtrove brings only the choosiest products for its customers. These products are unique in nature and are not easily available across the online spectrum. They strictly follow a ‘no discount – no sale’ policy as opposed to the popular business model followed by other big ecommerce players to ensure their vendors get the best deal for their products.

With Qtrove, consumers can just explore and sink in the beauty and uniqueness of more than 500 products on showcase. With a national presence, Qtrove delivers almost everything to your home in the least amount of time with an immaculate packaging. Qtrove also seeks to empower local entrepreneurs who are producing exotic/unique products in their vicinity and give them a widespread national platform.

Qtrove was founded in the year 2016 by Vinamra Pandiya and Prashant Nagrajan. Vinamra is a Chemical Engineer & Software Coder by chance and Entrepreneur by choice. He holds a Bachelor of Engineering (B.E) degree from the prestigious Indian Institute of Technology, Varanasi and joined Infosys in 2004. Currently he is an advisor to a couple of start-ups like SweetsInABox and SpiderG where he mentors and advises the teams on business development, expansion etc. Vinamra has also authored a couple of articles on NextBigWhat on the startup scenario in India and the mistakes to avoid. He is the founder and CEO of Qtrove. Prashant Nagrajan who is the co-founder of Qtrove is an Engineer by qualification, Prashanth joined his family run printing business straight out of college and learned the ropes from the ground up. After spending a couple of years in the business, he headed to the prestigious Rochester Institute of Technology, New York to earn his Masters in Print Media. He is currently heading the business development of the brand. Currently Qtrove is a 13 member team including 2 Founder and Co-Founder.


Qtrove’s USP are the curated products from handpicked vendors across categories. We like to call it Alternative or Sustainable commerce and ‘no discount – no sale’ policy. They are currently offering close to 3000+ products across 30+ categories. Qtrove ensures that all the products are of high quality by conducting stringent quality tests before they are showcased on the Qtrove platform. These products would be sustainable in nature and would enhance the well-being of the customers.

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