Time, Career Launcher and IMS Learning Centre are the Leading Companies in the Test Preparation Market in India : Ken Research


The online test preparation market is gradually evolving; the offline test preparation market on the other hand has been majorly dominated by larger players across various streams. Numbers of players thriving in the current scenario heavily rely on extensive classroom training for various competitive exams.

The Online enrollments have a lower share in the enrollments for engineering and medical entrances while a major chunk comes from the Banking and Management exam preparation.

Indian test preparation market has been through a transitional phase during the past few decades, from one to one personal coaching to the current environment of coaching large pool of students by numerous organized players. India is one of the largest education markets worldwide and with competition growing at a substantial pace, every good course from a reputed institute demands an entrance test. The industry is highly unorganized and unregulated for the most part and also deeply fragmented owing to the presence of large number of players at every scale. The rise in the revenues has been recorded because of increasing revenues under both online and offline segment of the Indian test preparation market.

Oliveboard majorly sells its exam preparation modules online. The prices range from 999 to 2999. The company majorly focuses on preparation. There are ample amounts of questions and practice material available and the company restricts itself to this.

The online education market in India is still in its nascent stage. The swarm of opportunities is riding its way to the test preparation market.

Large number of technology based startups has emerged, they have been trying to bring lot of content online in the form of mock test, practice sessions and video lectures. However, they have not been successful in focusing on the quality of content, delivery mechanisms, seamless integration of content and user experience on the online test preparation platforms. Limited innovation by online platforms in test preparation segment has questioned the survival of education technology start-ups.

The classroom coaching for engineering and medical entrances is excessively expensive relative to online coaching; it is one of the pillars on which the online players can build to boost their market share.

The number of Smartphone users in India has grown at a rate of 46% in FY’2015 and it is expected to grow at higher growth rates. Online coaching companies can make use it to their benefit by launching iOS and Android applications.

Toppr, founded in 2013 is an online platform for preparing students for entrance exams like JEE and other medical entrances. The vision behind the foundation of the company lies in the fact that the offline coaching is going beyond the financial reach, it would serve as a help to middle class students.

As the number of internet users and the Smartphone users has increased, the momentum is likely to shift towards the online test preparation players in the market in the coming future. Few major offline players such as T.I.M.E and Career Launcher have also moved into the area of online test preparation. In summary, with more competition in the test preparation market, aspirants of competitive exams are going to get the best, cheap and quality coaching.

Key Topics Covered in the Report:

  • The market size of the India Test Preparation market.
  • Market Segmentation by organized & unorganized institutes, by level of education, by regional distribution, by age group, by gender, by coaching duration, and by destination of study.
  • The market size of online test preparation market.
  • The market size of offline test preparation market.
  • Competitive Analysis of Major Players in India test preparation market
  • Trends and developments in India test preparation market
  • Entry barriers in India test preparation market
  • List of entrance exams by profession and eligibility in India
  • SWOT Analysis of India Test Preparation Market
  • India test preparation market future projections and outlook
  • Analyst Recommendations
  • Comparison of India online and offline test preparation market.
  • Macro-economic Factors Impacting the Indian test preparation Market

For more information on the market research report please refer to the below mentioned link:


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Ken Research
Ankur Gupta, Head Marketing & Communications


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