Trend of m-commerce payments among Dutch Consumers: Ken research


  • Dutch consumers have become increasingly comfortable using mobiles to shop online, offering opportunities for further enhancement to mobile-based payment offerings.
  • The share of Dutch consumers who use a contactless card has developed more than 20%, showing there is a developing interest in the benefits of new technology.

Ken research announced its latest distribution on Consumer Payments Country Snapshot: Netherlands 2016,” which offers insight on the consumer payments market in the Netherlands, concentrated on payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless and also the shrewd examination of the regulations implied in the industry that players must comply with, and how these have evolved lately. The distribution offers an in-depth analysis of the major payment card types in terms of both card holding and usage, explores the online payment market in the Netherlands by merchant type & payment tool and the regulations affecting the payments market and how they are likely to affect new incumbents and disruptors, furthermore it has investigated the consumer attitudes towards prepaid cards, P2P tools, mobile payment tools, and contactless cards, and how the industry in the Netherlands are deploying these tools to satisfy customer needs. The distribution serves a lot of purposes individuals who are seeking data about the key facts and figures in the consumer payments market in the Netherland, regulatory requirements affecting the players, major competitors new product launches and customers various sentiments over various payment options.

The Netherlands have a generous and open economy, which is dependent hugely on foreign trade. The economy is well known for stagnant industrial relations, fairly low unemployment and inflation, a very huge sizable current account surplus.

The circular deal has been marked by eight urban communities in the Netherlands which are Amsterdam, Almere, Apeldoorn, Haarlemmermeer, Rotterdam, Utrecht, Venlo and Dordrecht, with others quick to join, that spotlights on transitioning to a round economy. Amsterdam was the main city to start research on the possibility of urban communities turning towards circular economies two years back. Because of environmental change and asset productivity, the Amsterdam Metropolitan Region (AMR) intends to lead the development by actualizing changes in the following 10 years that will satisfy their vision for 2025. The AMR will concentrate particularly on discovering answers to take care of potential issues in energy, water and material assets through circular update.

The Dutch payments market is profoundly mature, with consumers very comfortable using debit cards and online payment channels, moreover recent developments in mobile proximity payments as well as contactless technology by the likes of ING, Rabobank, and ABN Amro will witness these payment options gain traction among Dutch consumers.  While e-commerce accounts for the huge majority of online purchases by value in the Netherlands, m-commerce is set to witness a significant compound annual growth rate of 21% between 2015 and 2020. Dutch consumers have become incrementally comfortable using mobiles to shop online, offering opportunities for further uplift to mobile-based payment offerings.

Topics Covered In the Report

  • Global payment industry research
  • Netherlands payment industry growth
  • Netherlands payment industry future
  • Netherlands payment industry trends
  • Europe payment industry
  • E-commerce industry Netherlands
  • Banking industry Netherlands
  • Global payment industry research

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Ken Research
Ankur Gupta, Head Marketing & Communications


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