The report titled “UAE Fitness Services Market Outlook to 2022 – By Market Structure (Organized and Unorganized), By Subscription Period (1month, 3months, 6months and 1year), By Region (Dubai, Abu Dhabi, Sharjah and others), By Revenue Stream (Membership Fee and Personal Trainer Fee)” provides a comprehensive analysis of fitness services market genesis and overview, market ecosystem, market structure, market size and market segmentations by Market Structure (Organized and Unorganized), by Subscription Period (1month, 3 months, 6 months and 1 year), by Region (Dubai, Abu Dhabi, Sharjah and others), by Revenue Stream (Membership Fee and Personal Trainer Fee) and by Personal Trainer Market Structure (Organized and Unorganized). The report profoundly covers major market growth drivers, market trends and challenges, snapshot on personal trainer market, snapshot on other fitness services market, customer profile in fitness services market (by gender and by fitness level), Target profile of personal trainers (by gender, by experience, by major nationality and by annual salary), decision making parameters for a customer to choose fitness center, major pain points faced by customer for a fitness center and SWOT analysis. Competition landscape, competition nature, major competition parameters and company profile of major players (Fitness first, Gold’s Gym, Lifeline Wellness, Target Gym, Fitness 360, Fitness Time, Fitness Terminal) have been given prime importance. The report also covers future market size along with market segmentation and analyst recommendation including where to set up fitness center, which all services should be offered, what better practice should be followed for attracting customers.
The report is useful for organized fitness service centers, unorganized fitness service centers, potential entrants, fitness equipment manufacturers, and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
UAE Fitness Services Market Size and Overview
Market Size: The UAE Fitness Services market has grown at a strong CAGR during 2012-2017. Currently, the market is placed at growing stage with high potential in future expansion in both urban and sub urban areas. The total addressable market in UAE for fitness services has been expanding. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain fitness centers visibility, increase in population especially having age (15-64) years has been the largest end-user segment of the market. Growing health conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in UAE. A substantial increase in awareness amongst population in cities & smaller towns has provided major thrust to this market. Shift in demand of people from hard core gym training exercise to other group exercise such as Pilates, Zumba, Aerobics, Martial Arts, Cross Fit has been the major fitness exercises which has drive the market. The market has been swelled with unorganized fitness centers which majorly do not offer these services and majorly focuses on hardcore gym exercises due to less availability of space and low membership subscription charged. Major catchment areas of fitness service centers has been Dubai (Jumeirah, Dubai Internet City, Al Barsha), Abu Dhabi (Al Khalidiyah, Al Zahiyah, Al Wahdah), Sharjah (Al Majaz, Maliha Road, Al Nahda), Al Ain (Central District, Al Mutawaa) and many others.
By Market Structure: Unorganized fitness centers strongly dominate the UAE fitness services market. Number of unorganized fitness centers has been accounted as more than 900, whereas organized fitness centers were much lower in numbers during the year 2017. Unorganized fitness centers contribute more than half of revenue as of 2017. Whereas, organized fitness services centers holds a small share in terms of number of fitness outlets as compared to unorganized outlets. Organized fitness centers have their major presence in urban areas only, whereas unorganized fitness centers have their presence in overall market which helps in dominating the sector.
By Subscription Period: Majority of customer prefers to purchase yearly membership under organized fitness centers as majority of the market has been covered by the yearly subscription. Major Expats population coming to the country for longer period of time has been the key factor for major share of yearly subscription in the overall market under organized fitness centers.
By Region: Organized fitness centers has been largely located in urban areas as they are mostly preferred by high income group people and has high membership fees which has generally low demand in sub urban areas of UAE. Dubai has the maximum number of fitness service centers followed by Abu Dhabi and Sharjah. While, unorganized fitness service centers has been majorly located dominating the number of fitness centers as they are available in most of the parts of the country such as urban as well as sub urban. Unorganized fitness centers dominate the market in terms of revenue generated in sub urban areas of UAE.
Revenue Stream: Fitness service centers majorly have two sources of revenue generation such membership fees and fees charged by personal trainers. In an organized fitness service centers, majority of the revenue has been generated through the membership fees charged from the customers as it holds more than half share in revenue generation in organized fitness centers market.
Competition in the UAE fitness services market has been highly fragmented as it has few major organized fitness service centers which have approximately fewer outlets along with many other fitness centers which are under category of unorganized fitness service centers. Major competition is being driven through specialty in services and providing additional services such as swimming pool, in house juice bar, sports facility and others along with marketing initiatives. Personal trainers have been another prime factor for competition between organized and unorganized fitness centers.
Market Future Outlook
Market Size: Market has been anticipated to showcase a substantial growth at a CAGR of about 9.0% during the forecast period (2018-2022). Growth during this period is expected to be supported by increase in the number of new entrants in the market, growth in household disposable income of the people, increase in population under the age bracket 15 – 64 years and additional services offered by the fitness service centers in the market.
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