Research Methodology – Market Definitions
UAE Fitness Services Market Definition: Fitness Services include all the services provided by the fitness industry such as gym, yoga, martial arts, swimming, zumba, dance based fitness classes (aerobics) and others. Revenue includes the membership revenue generated by all the subscribers from all the fitness centers in UAE. The revenues are computed for both online and offline registration. Personal Training Fee is also included as part of market revenue.
Assistant Instructor Level 1: An Assistant Instructor is usually a new recruit in the process of acquiring a fitness qualification. At Level 2 or 3, Assistant Instructors have the competence to provide basic assistance to exercise participants in the gym. They will be able to assist with safety, maintenance of equipment and promoting exercise and physical activity. They will also be able to safely give a demonstration of the use of gym equipment and stretching. Finally they will have some basic knowledge of anatomy and physiology and can give basic advice to improve performance. An Assistant Instructor will work under supervision at all times and can not work independently to deliver sessions or design programmers.
Group Fitness Instructor Level 2: A Group Fitness Instructor has the competence to independently instruct group exercise sessions. They will be able to apply the core elements of a Level 2 instructor to their work including: health screening, principles of anatomy and physiology, motivation, healthy lifestyles, health and safety and customer service.
Group Fitness Instructor (Freestyle) (Level 2): A Group Fitness Instructor (Freestyle) will focus on the delivery of exercise sessions to a group to music, normally in the studio environment. They will have competency in the planning, selection, sequencing and progression of exercises and appropriate music, and instructing and monitoring client to ensure safe conduct of activities. They will be able to plan original choreography for sessions.
Gym Instructor: A Gym Instructor can independently plan and supervise exercise in the gym. They will be able to apply the core elements of a Level 2 instructor to their work including: health screening, principles of anatomy and physiology, motivation, healthy lifestyles, health and safety and customer service.
Aqua Fitness Instructor: An Aqua Fitness Instructor has the competence to plan, deliver and evaluate water based fitness activities. They will be able to apply the core elements of a Level 2 instructor to their work including: health screening, principles of anatomy and physiology, motivation, healthy lifestyles, health and safety and customer service. They will also be able to understand and apply knowledge of aquatic exercise environments, their benefits and limitations,
exercise techniques, and related equipment, exercise progressions, and stretching used in water based classes.
Research Methodology – Market Definitions
Personal Trainer (Level 3): A Personal Trainer has the competence to design and implement holistic short, medium and long term exercise programmers for a range of clients with a range of exercise goals. They will be able to apply the core elements of a Level 3 Advanced Instructor including conducting health screening, applying the principles of exercise science to programme design, supporting long term behavior change and applying motivational techniques, promoting health and safety and providing customer service.
Pilates Teacher: A Pilates Teacher is able to design, manage and adapt a series of mat Pilates sessions for apparently healthy adults of all ages and deliver Pilates sessions. They will be able to apply the core elements of a Level 3 Advanced Instructor including conducting health screening, applying the principles of exercise science to programme design, supporting long term behavior change and applying motivational techniques, promoting health and safety and providing customer service.
Level Wise Definition of Instructors Certified under REPs
Level 1: Level 1 is an Assistant instructor. They are usually new recruits in the process of acquiring their formal fitness qualification. A registered member will supervise their work at all times. Note: Level 1 is not to be used for instructors who are working as independent trainers but are not qualified at a higher level. Level 1 is for assistant instructors who are not designing programmers or working independently.
Level 2: Instructors, who are able to work independently to promote physical fitness and to plan and teach sessions. There are gym, exercise to music (Group) and aqua aerobics instructors at level 2.
Level 3: Advanced instructors, who are able to devise and deliver programmers to meet individual or group fitness needs. Personal trainers, Yoga, and Pilates teachers are at level 3.
Organized Market these companies include those gyms which are operating on Franchisee model or COCO model across the country. Organized centers are obliged to follow the norms set by the fitness center companies such as gym standards, membership fee and others. The companies which have two or more fitness centers across UAE and earn a gross revenue of AED 1 million and above have been considered in the organized market.
Unorganized Market Unorganized Market includes those fitness centers which have only one fitness centers across UAE. These fitness centers majorly have their own norms, regulations, fee structure and others.
Research Methodology – Consolidated Research Approach
Hypothesis Creation: The research team has first framed a hypothesis about the market through analysis of existing industry factors obtained from magazines, journals, fitness centre websites and Register of Exercise Professional REPs.
Hypothesis Testing: The research team conducted computer assisted telephonic interview (CATI) with several industry professionals including gym trainers, top and middle management of the companies and other stakeholders. The analyst at Ken Research collated their insights on the market onboard and to seek justification to the hypothesis framed by the team.
Sanity Checking @ Decision Tree Analysis: Data has been collected and verified through cross-sanity checking the opinion and facts received from interview with the hypotheses framed from public databases. The team has verified the data by conducting both bottom-to-top and top-to-bottom analysis.
Future Forecasting via Poll Opinions and Statistical Tools: Multi-Factor regression was conducted on the lag variables by identifying the independent and quantifiable variables directly affecting the market. The forecasting was done by using SPSS statistical tools. The variables were checked for multi-co-linearity and other bias that could be present in the model. The conclusion from the regression was then double-checked by conducting poll opinions.
Interpretation and Proofreading: The final analysis will then be interpreted in the research report by our expert team well versed with the Fitness Services Market.
Research Methodology – Market Sizing and Limitation – Fitness Services Market
Initially, we have mapped out all the organized players/companies in the industry which have more than two fitness centers across UAE, earning a gross revenue of AED 1 million and above.
Secondly, we have reached out to various fitness centers of these organized chains to get the details of various types of memberships, membership fee, number of active clients/memberships, preference of memberships, number of personal trainers, sessions taken by personal trainer in one day, fees of personal trainer and services provided by the fitness centers to calculate the revenue of the centers and organized market.
Then we have built a bottom to top approach from the strata sample of 27 organized centers and 40 unorganized centers to identify average revenue per organized and unorganized center, average membership per center and other data points related to the market.
Lastly, we have reached out to various industry experts to revalidate our assumptions, conclusion, final estimated value and data.
To convert a potential client, the gym might have conveyed a low membership fee or have not quoted any additional fee that they may charge. We have tried to validate the membership fee and trainer fee by reaching out to the management and validating it from companies’ website and other secondary sources.
As a potential customer we had reached out to various centers to know the membership (1 year, 6 months, 3 months & 1 month) preference of various members. The fitness centers might be bullish with the numbers to make a client subscribe for the whole year.
Various companies have an option that customers can avail one session and pay for the same by booking the sessions online and visit the gym to know the facilities. It is not possible to map out this revenue stream and for the same we have excluded this from our market size.
Research Methodology –Variables (Dependent and Independent)
Household Disposable Income An increase in disposable income of the people will lead to increase in accessibility of fitness services which will positively affect the revenue of the UAE fitness services market.
Fitness Target Population: An increase in fitness targeted population will fuel the demand for fitness services market. As proportion of target population increases UAE fitness service market will increase positively.
The report applies Correlation and Regression analysis methods to forecast the future of the UAE Fitness Services Market. The capabilities of SPSS and predictive analytics software have been leveraged to determine the relevant indicators used for forecasting this industry.
In the present case, fitness services market revenue has been taken as the dependent variable and other variables such as household income, fitness target population and number of fitness centers have been taken as independent variables.
For more information on the research report, refer to below link:
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