The wine market in the US is at a crossroads, whereby trends are evolving alongside an ongoing demographic shift. The importance of the Silent Generation is fading while the ageing of baby boomers is sapping the wine market of its most loyal and lavish consumers. While millennials, and to a lesser degree generation X, are proving to be quite enthusiastic consumers of wine, their purchasing habits pose considerable differences for the wine industry to come to terms with.
Euromonitor International’s Wine in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market-be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com