In 2010, the advertising industry accounted for around one fourth of the total service sector revenues. During the economic slowdown, advertising industry on the whole registered a decline in revenues while the online advertising industry registered growth at a slow rate. Increasing broadband penetration, rising number of internet users as well as popularity of social networking websites is behind the growth of online advertising globally. The online advertising industry is of various forms, but the most popular are digital search advertising, followed by display and classified advertising.
The US is the largest and most developed market for advertising, and it has also been registering growth in online advertising despite the recession. Moreover, the US continues to be the largest market for e-commerce, thereby driving the growth of online advertising sector in the country as well. In the US, the retail advertisers account for the largest share in online advertising, followed by finance and telecom companies. The automobile sector which used to be one of the major contributors in online advertising, during recession witnessed a decline in ad spending contribution on account of a weak demand in the country.
In the US online ad market, there exist low entry barriers; this has led to the entry of many players in this industry. Geographically, the US continues to be the largest market for online advertising, followed by Europe. There continues to exist scope for online advertising players to enter the US market, as in the country internet accounts for around 20% of the overall media consumption but currently, advertisers have only invested around 7.5% of their budget in online advertising.
The report on “The US Online Advertising Industry” includes a detailed study of the global advertising as well as the US online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.
Scope of the Report
The report gives a detailed analysis of The US Online Advertising Industry including insights on past market performance, its various segments and their performance, present analyses and future outlook of the industry.
The report also discusses the various forms of payment models existing in the industry and it also assesses the growth drivers.
The macroeconomic environment is discussed in detail, thereby providing marketers a view regarding the present and future market for their products & services in the country.
Discusses the positioning of the industry players and their market share which helps to assess scope for new and existing players.
This research report helps the domestic and international players looking for potential segment in the industry.
Key Topics Covered in the Report
US Online Advertising Industry Research
US Online Advertising Market Major Players
US Online Advertising Industry Swot Analysis
US Online Advertising Industry Future Outlook
US Online Advertising Market Growth
US Online Advertising Industry Trends
US Online Advertising Industry Revenue
US Online Advertising Industry
US Online Advertising Industry Size
US Online Advertising Market Share
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Ankur Gupta, Head Marketing & Communications