The report titled “Vietnam Online Classifieds Market Outlook to 2023 – By Horizontal and Vertical Classifieds, By Source of Revenue (Listings and Advertising), By Verticals (Automobile, Properties and Recruitment)” provides a comprehensive analysis of the online classifieds market in Vietnam. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation in each type of online classified market such as type of listing, revenue streams, major regions, and also parameters such as market structure, number of users and case studies, trends and developments, issues and challenges, regulations, business models, SWOT analysis, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions in the online classified market in Vietnam.
Vietnam Online Classifieds Market Overview
The digital classifieds market in Vietnam is primarily an amalgamation of horizontal and vertical players in the country. The horizontal classifieds dominate the market owing to high traffic influx and brand recall through extensive advertising and elaborate sale and listings of various products and services free of cost. On the other hand, the vertical classifieds have tried to adopt differentiated business models with differentiated technology, supreme market expertise and unmatched user experience.
Vietnam Online Automotive Classifieds Market: Along with rising internet penetration in the country, the consumers showcased a shift from the traditional method to search and purchase cars through online classifieds which increased the number of listings on the online classifieds market during the period 2013-2018. Pre-owned car websites bring seller’s prospects and buyer’s selection together mostly through free listings, thus capturing majority share of total listings whereas paid listings accounted for the remaining share. In terms of revenue, majority of the revenues are generated from listings fees/subscription and the remaining share from advertising.
Vietnam Online Property Classifieds Market: The Vietnam online property classifieds market registered the highest growth rate due to factors such as strong GDP growth, eased foreign ownership regulations since 2015, booming tourism and declining mortgage rates. Advertisement accounted for majority of the revenue share for property online classifieds in Vietnam, whereas the remaining share was captured by listings fee/subscription charges and other revenue sources such as customized market research reports and commissions.
Vietnam Online Recruitment Classifieds Market: The online recruitment classifieds market in Vietnam has shown a tremendous growth owing to the shift from traditional methods of recruitment to digital one due to increase in internet penetration in the country. The revenue derived from recruiters contributed majority share in the online recruitment classifieds market, owing to listing fees, advertisement fees and subscription fees charged from recruiters. The remaining share was captured by job seekers segment.
Vietnam Online B2B Classifieds Market: Vietnam´s fast economic growth and political stability make it one of the most potential B2B market in the world. However, the B2B classifieds market in Vietnam is yet to gain prominence in Vietnam as the traders still prefer to carry out their business operations in the traditional method. However, rising number of MSMEs operating in Vietnam along with the increasing penetration of internet has led to increase in online advertising which has successfully contributed towards the revenue generation through B2B classifieds.
Vietnam Online C2C Classifieds Market: With the growing middle class in Southeast Asia, Vietnam has been experiencing phenomenal growth rate in its online C2C classifieds sector. Vietnam’s consumer base is a young demographic between the ages of 25 and 54 years old, and with increasing dominance of this age group in the total population in 2018, C2C classifieds market is project to incline further in coming years. Revenue in Vietnam classifieds market comprises of sales by different product categories such as electronics, automobiles, furniture, books, real estate, fashion and others.
Competitive Landscape in Vietnam Online Classifieds Market:
Vietnam online auto classifieds market is highly concentrated with the presence of major players such as Bonbanh, Oto, Carmudi Vietnam, and others such as Carontrade, Caramo and Muaxe24, whereas the online property classified market has witnessed the entry of a number of players over the past 3-4 years, however, the market remains concentrated amongst a few top players. The presence of major players such as Batdongsan, MuaBannhaDat, Propzy, Rever and others make the market highly competitive in nature with each player working under a different business model. It was witnessed that Vietnam online recruitment classifieds market is moderately concentrated with the presence of major players such as Vietnamworks, Careerbuilder and Vieclam24h.Vietnam online B2B classifieds market is moderately concentrated with the presence of major players such as Vietnamesemade, Vietnam TradeKey, TradeBoss, Vietaz, EC21 and others. Vietnamesemade established itself as market leader in Vietnam online B2B classifieds market owing to its high number of listings by merchants, powerful search engine, trade matching analytics and product promoting tools. Vietnam online C2C classifieds market is highly concentrated with the presence of major players such as ChoTot, Muaban, Rongbay Vietnam, Locanto and others. ChoTot has established itself as leading player in C2C classifieds market majorly due to its aggressive effort to build best user experience, particularly on mobile devices which led to its rapid growth in the country.
Vietnam Online Classifieds Market Future Outlook:
Driven by rising acceptance for used cars, internet proliferation and organized online transactions, the listings in the online auto classifieds market is expected to grow further during 2019-2023. Investing in streamlining verification process, introduction of various value added services such as 360 degree view and virtual tours is expected to boost online property classified market. Online recruitment classifieds market in Vietnam is expected to grow due to the introduction of value added services such as resume building and short listing candidates for a particular job search etc. B2B Companies might leverage existing network and integrate with a marketplace that provides search, purchase, payments, data security, customer support, logistics and order management for high demand products and verified sellers. Such integration will help the B2B players analyze transactions and increase avenues of monetization.
Key Segments Covered:-
Vietnam Online Automotive Classifieds Market
By Vehicle Type
Premiums and SUV’s
By Revenues Source
Vietnam Online Property Classifieds Market
By Property Type
Industrial and Others
By Sale or Rental Listings
By Market Structure
Secondary Market (Brokers)
Primary Market (Builders)
By Revenues Source
Ho Chi Minh
Vietnam Online Recruitment Classifieds Market
By Sources of Revenue
By Recruiters Revenue
By Type of Registered Customers
Ho Chi Minh
Snapshot of Vietnam Online B2B Classifieds Market
Snapshot of Vietnam Online C2C Classifieds Market
Key Target Audience:-
Online Classified Companies
Real Estate Brokers
Investors and VC Firms
Time Period Captured in the Report:-
Historical Period: 2013- 2018
Forecast Period: 2019E – 2023E
Online Automotive Classifieds Market:-
Online Property Classifieds Market:-
Online Recruitment Classifieds Market:-
Online B2B Classifieds Market:-
Online C2C Classifieds Market:-
Key Topics Covered in the Report:-
Vietnam Online Classifieds Market Overview and Genesis
Vietnam Online Automotive Classifieds Market Overview and Size
Vietnam Online Automotive Classifieds Market Segmentation
Vietnam Online Property Classifieds Market Overview and Size
Vietnam Online Property Classifieds Market Segmentation
Vietnam Online Recruitment Classifieds Market Overview and Size
Vietnam Online Recruitment Classifieds Market Segmentation
Trends and Developments in Vietnam Online Classifieds Market
Regulations in Vietnam Online Classifieds Market
Issues and Challenges in Vietnam Online Classifieds Market
Business Models of Vietnam Online Classifieds Companies
Competition Scenario of Vietnam Online Classifieds Companies
End User Analysis of Vietnam Online Classifieds Market
Vietnam Online Classifieds Market Future Projections, 2018-2023E
For more information on the research report, refer to below link:-
Thailand Online Classified Market Outlook to 2023 – By Horizontal and Vertical Classified, By Source of Revenue ( Listings and Media Advertising) , By Verticals (Automobile, Properties, Jobs and Others), By Channel (B2B and B2C & C2C)
Ankur Gupta, Head Marketing & Communications