VirtusaPolaris Announce Launch of BankConnect to Transform the Personalized Digital Banking Customer Experience



VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd., a leading worldwide provider of Information Technology (IT) Consulting and Outsourcing, today announced the launch of VirtusaPolaris BankConnect. The solution, powered by Adobe Marketing Cloud, is designed to create more personalized customer banking experiences across authenticated bank environments.

“Financial services firms have been successful with engagement on their public websites, but they have struggled to provide the same personalization for existing customers on their authenticated sites,” said Frank Palermo, Global head of Digital Solutions for VirtusaPolaris. “The Virtusa Polaris Bank Connect solution provides a highly-unified, scalable and reusable framework that helps banks deliver relevant experiences across all digital channels, ultimately enhancing the personalized banking experience for customers.”

The VirtusaPolaris BankConnect framework provides a consolidated account list, giving users a 360 degree account view across their relationship with the financial institution through a comprehensive list of all transactions and presented offers. The solution provides a unified account application framework across products and channels, and allows users to resume at any time.

The core authenticated site framework, built upon Adobe Experience Manager and integrated with Activation core service, which is powered by dynamic tag management, Adobe Target, Adobe Analytics and Adobe Campaign, allows banks to provide custom on-boarding experiences while providing a scalable architecture and reusable modules to pull user data from back-end services. Campaign and Analytics allow the framework to provide targeted offers to end-users. Product recommendations can be targeted at product and transactional levels, which can then be managed by simple configurations.

Drop off and application process data can also be uncovered, resulting in selective re-targeting capabilities, and allowing VirtusaPolaris BankConnect to deliver a real-time, engaging customer experience.

Leveraging its proven platforms, solutions, jump start kits and partnerships with some of the leading technology vendors, VirtusaPolaris has been helping enterprises implement digital technologies to transform their businesses, expand their addressable market and increase revenues. In 2015, the company received the Adobe Marketing Cloud Innovation Award at Adobe Summit for incredible creativity and ingenuity in personalized digital banking experiences. VirtusaPolaris’ Digital Services were awarded high performer status in the HfS Blueprint Reports on Mobility and Internet of Things (IoT), and among other accolades, were recently named a Major Contender on the Everest Group PEAK Matrix for Digital Services.

About VirtusaPolaris

VirtusaPolaris, the market-facing brand reflecting the combined strengths of Virtusa Corporation and Polaris Consulting & Services, Ltd. is a global provider of information technology (IT) consulting and outsourcing services that accelerate business outcomes for Global 2000 companies and leading software vendors in banking and financial services, insurance, healthcare, telecommunications, technology, media and entertainment.

VirtusaPolaris’ solutions address the CXOs’ dual challenge of growing revenues while improving IT cost efficiencies. VirtusaPolaris’ digital services leverage innovative new technologies to reimagine the customer experience, increasing retention and creating lasting value. VirtusaPolaris’ preemptive outsourcing solutions help clients reduce risk and improve IT operations.

VirtusaPolaris delivers services across the IT lifecycle, including consulting, solution design, technology selection, implementation, testing and maintenance & support, including infrastructure support. Inheriting a strong heritage in software engineering, VirtusaPolaris is highly qualified to both develop and maintain software, using a proven platforming methodology and advanced Agile and Accelerated Solution Design techniques to reliably produce results on time and within budget.

Holding a record of success across industries and unparalleled domain expertise, VirtusaPolaris understands clients’ business challenges best and uses that to deliver distinctive, differentiated and innovative application of technology to solve those problems. Examples of large business transformations completed include the world’s largest P&C claims modernization program, one of the largest corporate customer portals for a premier global bank, an order to cash implementation for a multinational telecommunications provider, and digital transformations for media and banking companies.

Virtusa Corporation is headquartered in Massachusetts, and together with Polaris, has 50 offices across North America, Europe and Asia.

Polaris Consulting & Services is asubsidiary of Virtusa Corporation. Copyright © 2016 Virtusa Corporation. All Rights Reserved



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