YES BANK Launches Revamped ‘Mobile First’ Website


Mumbai, Maharashtra, India

  • New State-of-the-Art website will be optimized across all browsers, tablets and mobile phones
  • Website will provide superior Customer Experience with enhanced tools and functionalities
  • Website accessible at domain – first bank in India to migrate to .bank domain platform.

YES BANK, India’s 5th largest private sector Bank has launched its new revamped website to offer a consistent, superior customer experience optimized across all browsers, tablets and mobile phones. YES BANK recognizes that mobile is increasingly becoming the preferred channel for accessing the website and in line with this, the website has adopted a “Mobile-First” philosophy offering enhanced features Smartphones. The Bank will also migrate to the new url thereby becoming the first bank in India to launch the highly customer centric .bank domain.

Commenting on the launch, Mr. Rana Kapoor, MD&CEO, YES BANK said, “With increasing proliferation of Digitized Banking, YES BANK’s website will play a critical role in providing a world class cutting edge experience for all our customers which is customized based on the user’s product interests and geography. By leveraging the pillars of new age Technology and Innovation, our new website will offer segregated user interactions which are as fulfilling as visiting one of YES BANK’s state-of-art branches.”

Besides a vibrant new look, the YES BANK website now has even more advanced features to improve your experience and simplify your banking decisions. Understanding the need for customer’s to access their account on the go, YES BANK has ensured that the website is user-friendly across browsers and devices, offering easy and friendly navigation, interactive tools and calculators, extensive information about our products & services combined with an extremely safe Internet Banking platform.

Some of the unique features of the new website include :

  • Interactive features like Product Finder Tool, Product Comparator tool, FD calculators & more
  • Customized user experience based on the last visit, searched product, geography and time of visit
  • Upgraded Search functionality for faster & accurate results and thereby resulting in ease of navigation
  • Integrated tools allowing the website to serve as an active Customer Acquisition Channel
  • Clutter free design providing extremely easy navigation for the user

YES BANK had also recently launch the Star Star service, which enables customers to customers to reach the bank by dialling Star Star BANK (**2265) from the smart phone keypad. This service, which is highly popular in several global markets like the USA and Australia is expected to significantly aid customer call to action, especially for a generic call number as **BANK.


YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its founder Rana Kapoor and its Top Management team to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.

YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.

YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “Building the Finest Quality Bank of the World in India” by 2020.



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