In Indonesia’s fast-evolving economy, where consumer behavior is shifting rapidly and businesses are scaling across islands and borders, market research has become the strategic backbone for brands, investors, and institutions.
With Indonesia’s market expected to surpass USD 1.8 trillion by 2026, decision-makers need more than just data—they need reliable, contextual, and forward-looking intelligence. Here’s a list of the top 5 market research companies in Indonesia helping organizations achieve exactly that.
1. Ipsos Indonesia
Overview: A globally recognized research firm, Ipsos Indonesia brings scientific methodologies and global benchmarking tools into local studies. The firm is known for its public opinion polling, healthcare studies, and FMCG insights.
Core Expertise:
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Political and social research
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Brand health tracking
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Customer experience (CX) surveys
Why They Stand Out: Multinational brands choose Ipsos for its globally aligned survey systems and its ability to scale insights across borders.
2. Nielsen Indonesia
Overview: Nielsen has long been the gold standard in audience measurement and retail tracking. In Indonesia, it delivers in-depth analytics across both modern trade and traditional channels, enabling brands to map the full consumer journey.
Core Expertise:
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Media ratings
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Retail performance and sales audits
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Advertising ROI analytics
Why They Stand Out: Their long-standing partnerships with retailers and media channels offer clients real-time, actionable insights.
3. Kadence International Indonesia
Overview: Kadence focuses on unlocking the “why” behind consumer decisions. Its hands-on approach through ethnography, deep interviews, and design-led research makes it ideal for product innovation and positioning.
Core Expertise:
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B2B and B2C qualitative research
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Innovation workshops
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Segmentation and U&A studies
Why They Stand Out: Kadence blends psychology and strategy to go beyond data, helping brands build human-centered campaigns.
4. MarkPlus Insight
Overview: A prominent Indonesian research and consulting company, MarkPlus Insight provides localized intelligence across social sectors, emerging cities, and traditional markets. It is an ideal partner for businesses looking to navigate local consumer behavior.
Core Expertise:
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Consumer profiling in urban and rural regions
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Marketing effectiveness measurement
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Social and behavioral research
Why They Stand Out: Their grassroots reach and cultural sensitivity give them an advantage in tier-2 and tier-3 regions.
5. Ken Research Indonesia
Overview: While many firms focus on localized data, Ken Research bridges the gap between local intelligence and regional foresight. Based in BSD City, Tangerang, Ken Research is rapidly expanding its footprint in Indonesia to support investors, corporates, and expansion-stage companies.
Core Expertise:
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Market entry and investment feasibility analysis
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Cross-border benchmarking (Vietnam, Philippines, Malaysia)
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Industry-specific deep dives (Healthcare, Logistics, BFSI, Consumer Tech)
Why They Stand Out:
Ken Research goes beyond standard research to deliver boardroom-ready insights that align with strategic decisions. Their consulting-oriented approach, supported by on-ground analysts and proprietary research models, makes them a preferred partner for clients seeking actionable growth strategies.
Indonesia Office:
The Icon BSD City, Jl. Verdant View IIIA No.15, Tangerang Regency, Province Banten-15345, Indonesia
Final Thoughts
Indonesia’s business landscape is diverse and dynamic. Whether you need media intelligence, ethnographic insights, rural consumer behavior, or cross-market feasibility studies, these five market research firms offer a wide range of solutions.
But when your growth ambitions extend beyond Indonesia, or when your investment decisions require industry-specific and regional insights, Ken Research brings something different—the ability to see the bigger picture, backed by deep sector expertise and regional connectivity.
