Belarusian Beer Market To Over Come from Losses: Ken Research


Ken Research has announced publication titled, “Belarus Beer Market Insights Report 2016” which provides a complete overview of the Belarus beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

The report includes 2011-2015 detailed beer consumption volume data by segment, brand, brewer, packaging and distribution, with 2016 forecasts and provides an overview of the competitive landscape in the beer market, with analysis of key company performance.

It well analyzes the domestic as well as imported beer brand performance and determine the key trends driving consumption preference for developing a competitive advantage. With provision of the details of key beer new product launches in 2015 by the company, it identifies the competitor activities and product innovation and differentiation prospects. It helps in gaining an in-depth understanding of the dynamics and structure of the Belarus beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance the corporate strategic planning.  Report also evaluates the current emerging trends and future growth opportunities in the Belarus beer market which further helps to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace.

Belarus has an estimated population of 9.5 million people and the nation is known for its well-educated population and low labor costs and people well know about consumption of beer and its effects as well as they value the money they have.

Belarusian beer market has become more dramatic in the current unfavorable environment. The market had declined by 9% in 2015, and the similar negative performance was forecasted in 2016, despite the market players remaining active and trying to attract consumer attention with new and innovative products.

As consumers have become more hidebound in the exacerbating recession, cheaper products continued to rise in demand while tax increments and restrictions seen during the previous years and the economic difficulties of producers and consumers were seen as the main reasons for negative performance of the segment. Also a ban on the sale of beer in bottles larger than 200cl was one of the reasons behind deficient performance of the segment.

Since the Belarusian alcoholic market opportunities are restricted and imported as well as premium beers are experiencing a dramatic downfall due to price and import restrictions, focusing on export sales is viewed as a safer alternative and it is expected to better off the current poor performance made in the segment and ultimately gain profits in the long run.

Topics Covered in The Report

  • Global beer industry research report
  • Belarusian Beer industry insights
  • Belarusian Alcoholic beverages Industry
  • Belarusian Alcohol Consumption by volume
  • Belarusian Alcohol Industry Research Report
  • Belarusian Beer market future Outlook
  • Beer market trends Belarus
  • Belarus Beer pricing trends
  • Belarus Beer Distribution by Channel
  • Belarusian Beer industry
  • Belarusian Beer industry
  • Belarus Beer market research
  • Belarus Beer market trends
  • Belarus Beer market growth
  • Belarus Beer market size
  • Belarus Beer market share
  • Belarus Beer market analysis
  • Belarus Beer market future

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Ken Research

Ankur Gupta,

Head Marketing & Communications

+91-124- 4230204


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