China is one of the most densely populated nations in East Asia. The nation has a vast landscape encompassing grassland, desert, mountains, lakes, rivers and more than 14,000 km of coastline. China is the world’s second largest socialist market economy and the public sector has a larger share of the national economy. It is also the second largest importer of goods with fastest growing consumer market.
China’s economy will witness a rapid growth due to increase in the consumer’s income in the coming years. It is estimated that there will be huge opportunities in the imported fruit industry and the import volume of fruit with CAGR of 5% during the years 2017 to 2021. The reports show that China imports fruits from about 40 countries and regions. The major fruit varieties included rambutan, durian, jackfruit, longan, mangosteen, mango and banana.
The imported fruit industry has a promising outlook with the development of the Chinese economy. The health awareness in the Chinese residents and with better income, there is a huge demand for imported fruits. The imported fruit is of better quality and taste compared to the traditional domestic fruit. Majority of the Chinese prefer to gift imported fruit to friends and relatives. The supermarkets are continuously emerging and are accommodating imported fruits along with fresh foods. Therefore, the Chinese residents find supermarkets the most convenient way to purchase imported fruit.
The Chinese imported fruit market will see a rapid growth with the international and domestic retailers who will occupy a large share of the market in the coming five years. The imported fruit market is ruled by wholesale markets. The domestic retailers will become popular with direct sourcing. With the decrease in currency value, the retailers are working directly with the framers. In the coming years, we shall witness more such changes in the fruit markets of china. There will be a rapid development in the international and local supermarkets due to the growing demand for imported fruit. Many internationals players are penetrating China opening new stores and investing in cold storage facilities.
The government of China imposed strict supervision of imported agricultural products. The General Administration of Quality Supervision, Inspection, exchanges the requirement for each variety of imported fruit and plants and Quarantine of the People’s Republic of China and will published the inspection and quarantine. Therefore, only those fruits in conform to the requirements are imported. The inspection and quarantine of imported fruit by the Chinese government is a dynamic process. The import value of fruit in China exceeded USD 5 billion in the year 2016.
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Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com