Europe Car Rental Market Research Report And Market Outlook: Ken Research


How Car Rental Market is Positioned in Europe?

Europe Car Rental Market is currently at its growth stage owing to rise in number of local and international players expanding operations in European countries in terms of fleet and number of rental locations. It was witnessed that the market has grown significantly during the period 2013 to 2018. There has been a rise in demand for car rental services in European countries due to rise in tourist arrivals, increase in investments in the market, regional expansion of players in terms of fleet size and number of rental locations and fall in prices offered by service providers during the review period. In terms of revenue, the market size has increased from Euro ~ million in 2013 to Euro ~ million in 2018 with CAGR of ~%. Additionally in terms of fleet size, Europe Car Rental Market has increased form ~ in 2013 to ~ in 2018 at a CAGR of ~%. The car rental market was dominated by five players namely Hertz, Avis Budget Group, Sixt Europcar and Enterprise.  Companies focused towards developing advanced mobility solutions in order to differentiate their service offerings from other players in the market such as introducing car sharing services, providing 100% digitized rental experience and many more.

Major players in the car rental market have been focusing on developing solutions for the value segment of the industry. The most common strategy which the companies have adopted to cater to the needs of the value customers is to develop a low cost segment that offers car rental services exclusively at low prices. For instance, Avis has been offering car rental service at a low price through its brand- Budget across major European Countries.

How is Europe Car Rental market Segmented?

By Region (France, Germany, Spain, UK, Italy, Portugal, Ireland, Poland and other European Countries)

France accounted for the highest market share in Car Rental Market in terms of revenue by capturing ~% in the year 2018. This was followed by Germany, Spain, UK, Italy, Portugal, Ireland, Poland and other European Countries respectively with respect to revenue generated from car rental services in Europe. Additionally, United Kingdom dominated car rental market in Europe on the basis of fleet size in 2018.

France Used Car Market

By Type of Fleet

Compact vehicles accounted for highest share in car rental market in Europe.  Compact vehicles such as Ford Focus, Volkswagen Golf, Seat Leon and others remained the most popular car type for car rental services in European countries.

Compact Vehicles are followed by SUVs in 2018 capturing ~% of Car Rental Market in 2018. Luxury & Premium vehicles were the third most preferable vehicle category with ~% market share in terms of fleet size in Car Rental Market in Europe.

By Purpose

Cars rented for Leisure purpose contributed majority share in the Car Rental Market in Europe. Remaining share was observed to be captured by business or corporate car rental transactions in 2018. It was witnessed that car rental market in Italy, Spain, and Portugal was inclined towards leisure purpose transactions whereas Germany, Belgium and UK was inclined towards business purpose transactions.

Key Segments Covered:-

Europe Car Rental Market

By Region                                                        




United Kingdom






By Fleet Type



Luxury and Premium

By Purpose



By Rental Location



Europe Cab Aggregator Market

Europe Cab Aggregator Market By Revenue

Europe Cab Aggregator Market By Number of Users

Europe Car Sharing Market

Europe Car Sharing Market By Fleet Size

Europe Car Sharing Market By Number of Users

Key Target Audience:-

Car Rental Companies

Ride Hailing Companies /Cab Aggregators

Car Sharing Companies

Ride Sharing Companies

Government/ Regulatory Authorities

Online Aggregators

Automotive OEMs

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019F-2025F

Companies Covered:-

Europe Car Rental Market



Avis Budget Group



Europe Cab Aggregator Market







Europe Car Sharing Market





For more information, refer to below link:-

Europe Car Rental Market

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Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications



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