2016 was another poor year for hair care, with value sales largely suffering from fierce price competition in hypermarkets and supermarkets as a result of promotions such as “buy one get one free”, with many consumers stocking up on these products while on offer. In addition, due to constraints on consumers’ purchasing power, innovations from manufacturers failed to give the category a much-needed boost. As a result, hair care declined by 2% in current value terms.
Euromonitor International’s Hair Care in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Key Topics Covered in the Report:
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com