The revenue generated by theme parks in the Qatar is projected to augment to USD ~ million by 2021 from USD ~ during 2016, registering a CAGR of ~% during the same period. The primary force that will drive the revenues of this market will be the establishment of creative and unique theme parks coupled with the growing tourism in the country during this period.
Since majority of theme parks in the country mainly cater to children, the growing youth population in Qatar will be the primary force driving the number of theme park visitors during this period.
Trends And Developments In Qatar Theme Park Market
Strategic Location of Theme Parks in Qatar: Theme parks in Qatar are developed in prime areas within malls, resorts and hotels in order to tap the tourist population visiting these places. KidzMondo Doha has been constructed in the Mall of Qatar. Similarly, Gondolania is located in Villaggio Mall while Jungle Zone and Circus Land Park are located in Hyatt Plaza and Landmark Shopping mall respectively. In addition to that locations of the entertainment centers like the centers located inside city center have been planned with strategic understanding that people who visit one of the Qatar’s largest shopping mall for shopping and dining automatically gets attracted towards family center. These family centers also welcomes large number of children as parents who visit mall for shopping leave their children in these parks for playing during their shopping time.
Development of Theme Park Resorts and Edutainment Parks: Companies are coming out with unique offerings and new ideas are being implemented within theme parks to increase annual visitors. The latest trend involves setting up spa resorts within amusement and water parks to tap the growing tourism in the country. In addition, companies have also introduced edutainment parks, which provide kids an array of educative activities and attractions coupled with fun and games.
Ankur Gupta, Head Marketing & Communications