3DTV refers to three-dimensional television that displays 3D content with the aid of 3D glasses and a 3D source. It conveys depth perception to the viewer using employing techniques for instance 2D-plus-depth, multi-view display, stereoscopic display, or any other form of 3D display. Nowadays, some 3D TV set uses an active shutter 3D system or non-glass free, and some uses auto stereoscopic or glass-free. New technologies including Visible light communication and WindowWalls (wall-size displays) are being implemented into 3D TV as the demand for 3D TV increases.
The key advantages are provides remarkable picture quality, excellent 2D TVs and perform real-time 2D to 3D conversion. Apart from this, few of the drawbacks are included glasses are uncomfortable and more expensive than 2D TV.
According to study, “Global 3DTV Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024” the key companies operating in the global 3DTV market are Samsung Electronics Corp, Sharp Corp, LG Electronics Inc., Dolby Laboratories, Inc., Videocon Industries Ltd, Sony Corp, Vizio, Panasonic Corp., Toshiba Corp, TCL Corp., Hisense, 3D fusion, Fujifilm Corp., 3DIcon, Leyard Opto-Electronic Company Ltd., Mitsubishi Electric Corp. The key manufacturers are better find their own characteristics, improve product & service quality, establish the whole eco-system of the industry, pay attention to their R&D, improve customer’s experience, and good brand communication.
Based on product type, 3DTV market is segmented into glass free and non-glass free. Glasses-free 3D TV is marketed more to the business & institutional community. They are used commonly in digital signage display advertising. Non-glass free 3D TV uses battery-powered glasses that need to sync by the TV to ensure each eye is getting the accurate image. In addition, based on end-use, market is segmented into commercial sector and household.
The3DTV market is driven by rise in sense of depth perception, followed by high adoption of 3D TV in entertainment & gaming industry, growth in organization sizes, rise in investments by public & private bodies, surge in application area of 3D TV, growth in economy, rise in availability of various 3D series & shows, increase in adoption of latest technology and growth in popularity of 3D movies. However, health related issues and higher cost of 3DTV may impact the market. Moreover, rise in scope of 3D TV display penetration is a key opportunity for market.
Based on geography, the Asian-Pacific region holds major share in 3DTV market owing to rise in availability of 3D videos & 3D movies on the internet, growth in customer spending capacity and significant research & development (R&D) in the region. The North-American and European regions are expected to exhibit higher growth rate due to change in lifestyle and presence of well-established players over the forecast period. In upcoming years, it is estimated that future of the market will be optimistic on account of growth in demand for an enhanced entertainment & better viewing experience and rise in customer spending capacity throughout the world during the forecast period.
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Ankur Gupta, Head Marketing & Communications