A sun visor is a module of an automobile located on the interior just beyond the windshield or windscreen. It is designed with a hinged flap which is adjustable to help shade the eyes of drivers & passengers from the glare of sunlight and electronic equipment in the vehicle. It is composed of several components such as mirror, padding, electric cable, flap, frame, and lights. It is made of molded substrates, metals, plastics, and fabrics. It is used as a sunroof in vehicles. It helps lower the temperature of the vehicle cabin through blocking direct sunlight, as extreme heat can damage the audio system in the vehicle.
According to study, “World Automotive Sun Visor Market Research Report 2024(covering USA, EU, China, South East Asia, Japan and etc)” the key companies operating in the world automotive sun visor market are Grupo Antolin, Dongfeng Electronic, Irvin Automotive Products, Inc., KB Foam Inc., Atlas (Motus) Holdings, Bursa Ototrim Panel Sanay, FOMPAK, Kyowa Sangyo, Daimei, KOBO GmbH & Co KG, Hayashi, IAC, Gumotex, Howa Textile Industry Co. Ltd., Takata, Kasai Kogyo Co. Ltd., Visteon, Yongsan, BRACE, Vinyl Specialities, Grios Sro, Mecai. Major players are focusing on acquisition & product launches which helps in increasing the geographical reach or minimizing the competition in the market. Whereas local players are offering their product at low prices in order to sustain in the market.
Based on type, automotive sun visor market is segmented into conventional sun visor and LCD sun visor. Based on surface material, market is segmented into fabric material, vinyl material and others. Based on vehicle type, market is segmented into passenger cars, buses, trucks, and light commercial vehicles. Passenger vehicles holds major share in market owing to rapid urbanization across the globe, healthy economic conditions in developing countries, and decrease in bank interest rates. Based on sales channel, market is segmented into aftermarket and OEM.
The automotive sun visor market is driven by increase in traffic flow, followed by rise in demand for vehicle & driver safety, increase in population & change in lifestyle of consumers, rise in demand for fashionable sun visors, increase in use of electrification in vehicles, growth in sales & production of vehicles, rapid urbanization & rise in purchasing power of consumers, increase in living standards, and rise in investment by public & private players. However, complex design of the system and lack of standard protocols for the development of automotive sun visors may impact the market. Moreover, improvement in economy of emerging nations and rise in demand for electric vehicles are key opportunities for market.
Based on geography, China, Japan and India countries holds major share in automotive sun visor market owing to presence of a prominent automotive industry and increase in production & sales of electric vehicles in the countries. USA and EU are expected to witness higher growth rate due to rise in the number of light vehicles and stringent safety norms over the forecast period. It is estimated that market will be reached at fast pace on account of consistent increase in vehicle production and rise in demand for stylish sun visors over the forecast period.
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Ankur Gupta, Head Marketing & Communications