Global Savory Snacks Report; Analysis of opportunities offered by high growth economies: Ken Research


The Global Savory Snacks market in 2015 was valued at USD 94.5 billion and is expected to post a value CAGR of 7.9% and per capita value CAGR of 7.1% during 2015-2020. Growth in the global market is expected to come mainly from the developing countries in the Asia-Pacific region followed by the East European regions, while countries in the Latin American region are expected to register marginal growth. Booming population in Asia-Pacific regions coupled with healthy economic outlook presents a significant opportunity for growth of Savory Snacks market. In developed markets (such as the US, the UK and France), novelty is crucial and consumers look for exotic and different flavors in Savory Snacks while in developing markets (such as Brazil, China and India) novel products as well as value deals remain high in demand. The Global Savory Snacks market is highly fragmented with the top 5 brands holding less than 16% of the combined market share. Lays, Doritos, Pringles, Cheats and Ruffles are the leading brands with the highest market share in 2015. Hypermarkets & Supermarkets is the leading retail channel for Savory Snacks across all regions followed by Convenience Stores. Flexible Packaging is the most commonly used packaging material in the Global Savory Snacks market accounting for majority of the market share.

Key Findings

Global Savory Snacks market is set to grow, driven by increasing urbanization levels and growing demand from developing countries.

Drivers for shift in consumption patterns: Increasing urbanization and emerging middle income group in the developing countries is driving the Savory Snacks industry growth.

In East Europe region, Russia is the largest market for Savory Snacks products in value terms, and is expected to grow at a CAGR of 10% during 2015-2020.

Global Savory Snacks market is highly fragmented with the top five brands holding less than 16% of the combined market share.

Ethnic/Traditional Snacks-Bourbon Petit is one of the leading brands of Ethnic/Traditional Snacks in the Asia-Pacific region, with over 20% value share in Japan.

Compared to other regions, private label brands have a strong presence in Western Europe and North America.

Hypermarkets & Supermarkets is the leading distribution channel in the global Savory Snacks market.

Flexible Packaging is the most commonly used containers in the Savory Snacks market.

The Distribution data included in the report covers 11 distribution channels including Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Cash & Carries and Warehouse Clubs, Dollar Stores and Variety Stores & General Merchandise Retailers.

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can-Composite, Tub and others

Country Analysis: Trend analysis for leading high potential countries

Recommendations: Recommendations for manufacturers on key Dairy & Soy Food categories-Milk, Cheese, Yoghurt, and Butter and Spreadable Fats on parameters including Formulation, Positioning, Packaging, Occasion, Consumer Targets, and Key Segments.

Key Topics Covered in the Report:

Global Savory Snacks Market

Global Savory Snacks Market Size

Global Savory Snacks Market Research

Global Savory Snacks Market Analysis

Global Savory Snacks Market Players

Global Savory Snacks Market Growth

Global Savory Snacks Market Share

Global Savory Snacks Market Outlook

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Ken Research
Ankur Gupta, Head Marketing & Communications


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