Major players in the television network market are Cox Enterprises Inc., Time Warner Cable Inc., Comcast Corporation, ESPN, CNN, Viacom Inc., Vivindi SA, Liberty Media Corp., and Discovery Inc.
The global television network market is expected to grow from USD 107.8 billion in 2019 to about USD 134.8 billion in 2020 as the TV viewership has been increasing globally. Curerntly, people are confined to their homes due to the spread of COVID-19 and therefore, spending more time on their television sets and consuming more content than usual. The market is expected to stabilize and reach USD 133.7 billion at a CAGR of 5.5% through 2023.
The television network market consists of revenue generated by establishments primarily engaged in programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers.
The Global Television Network Market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the television network services market in 2019.
On May 1, 2019, Comcast announced that it has completed the acquisition of Deep Blue Communications-a Latham, NY-based industry leader in engineering, installing, and managing commercial WiFi networks. Terms of the acquisition were not disclosed. The acquisition allows Comcast to combine the power and reliability of its advanced network solutions with intelligent, managed WiFi that creates greater efficiency for businesses and differentiated experiences for customers. The company will operate as a wholly-owned subsidiary of Comcast Cable under the brand Deep Blue Communications.
The television network malret covered in this report is segmetned by service into direct broadcast satellite services (DBS), satellite master antenna systems services (SMATV), multipoint distribution system services (MDS), closed circuit television circuits,, subscription channel services, cable and other pay services.
The introduction of new digital and high definition (HD) channels has transformed the television network services in recent times. Currently, more and more television stations and networks have started to broadcast in high-definition. The networks not only have gained large number of viewers but have also made advertising money as increased number people are noted to watch the commercials due to the high definition quality. The increase in the demand for HD channels has motivated the migration from analog to digital broadcasting as digital technology provides enhanced user experience. The innovative technologies in television network is about personalized technology, on-demand viewer experience, individualized content distribution, and binge-watching, which in turn are expected to drive this market.
The emergence of the two-way cable television system has provided cable operators with an opportunity to reach wide customer base. More and more cable operators are offering two-way channel capability that allows customers to communicate/interact with programming facilities or information centres within the system. Using the two-way cable television systems, the subscribers with home computers can link up with computer network. This system provides the subscribers access to data banks and permit them to interact with other online users. They can participate in public-opinion polls or call up various kinds of written and graphic materials. The two-way cable television system is therefore providing several growth opportunities for the players in the cable television network system.
The high subscription cost of HD (high-definition) channels is hindering the television network market growth. HD channels carry higher prices than SD channels. In order to view high-definition television shows, not only that a person needs a television set capable of showing high-definition video, but also requires a source available to provide the content. All this includes substantial costs. There is usually an additional cost for the HD set top box in addition to the cost of a normal package plan, cable TV cost, satellite TV channel packages, and broadband connection and a digital media box cost, among others. The high-costs involved in high-definition services is therefore challenging the growth of this market.
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Cable Television Networks Market by Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed Circuit Television Circuits, Subscription Channel Services, Cable and Other Pay Television Services, by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016-2022
Ankur Gupta, Head Marketing & Communications