The basic principle that lies behind the functioning of a Wi-Fi booster is that it takes an existing network from a wireless router and redirects it to create a second network which has greater range as compared to the primary Wi-Fi router. These Wi-Fi boosters are used when the primary network source is far away from the place where the connection is to be established rendering the connection weak. A huge advantage of these boosters is that they are very easy to use and bring great convenience and require no technical configuration from the users end. Wi-Fi boosters not only boost a signal but also help to saturate the signal and also optimize the network thereby overcoming the problem of low coverage. Another advantage of Wi-Fi boosters is that it helps in overcoming the obstructions that potentially weaken the signal. For instance – walls, pillars or any cemented material pose a threat to the Wi-Fi signal which can be overcome by the Wi-Fi booster.
According to the study, ‘Global Wi-Fi Booster Market Research Report – Forecast Till 2023’,some of the major global players manufacturing these devices include Netgear Inc., Juniper Networks Inc., Ruckus Wireless, Inc., Motorola Solutions, Inc., Cisco Systems, Inc., Alcatel-Lucent S.A., Ericsson, D-Link Corporation Inc., TP-LINK Technologies Co. Ltd., Aruba Networks (Hewlett Packard Enterprise Co.). One of the major factors promoting growth in this industry is increasing home and office spaces. Studies suggest that the size of residential as well as business places have gone up significantly in the entire world since 1970s especially in the United States. The increasing spaces have made Wi-Fi signals weak at points which are far from the source thus increasing the demand for Wi-Fi boosters. In India, the demand for Wi-Fi boosters has popped up because of government initiatives to provide internet connectivity at public places such as railway station, bus stands etc. The entire market for Wi-Fi boosters has roughly three segmentations, by component, by type and by region. On the basis of component, the industry is subdivided into solutions and services, whereas on the basis of type it is sub-segmented into outdoor and indoor usage. The global region is divided into North American region, Asia-Pacific, Europe and rest of the world. Although, American region tops the list in terms of volume and value however, the growth in Asia-Pacific region is expected to be the highest due to increasing disposable income, huge investment and technological developments in the region. On the other hand, leaders in segments of component and type are services followed by outdoor equipments respectively.
In January 2018, AT&T introduced a Wi-Fi booster which could extend the signal of the Wi-Fi up to 1000 times whilst simultaneously reducing network congestion. Netgear Inc. also introduced ‘Nighthawk Tri – Band’ that has the USP of fast lane technology along with smart roaming.
The future of this industry is immensely especially due to the growing shift from wired internet connectivity to Wi-Fi technology. Increasing use of Wi-Fi is a direct factor that complements the growth of this industry. The competition scenario is not very intense however, the companies which are dominant are extremely resourceful that rely on concept of economies of scale.
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Ankur Gupta, Head Marketing & Communications