Hair coloring is one of the key trends among the youth for style, also known as hair dye or hair colorant. Hair color is classified as organic hair color and synthetic hair color. Organic hair color made with organic botanicals & less chemicals (less ammonia and PPD). It is produced by utilizing natural ingredients (plant based) such as henna, dry organic products, different vegetables, flower extracts, and others. It contains several nutrients for instance protein, vitamins, and minerals. It helps in strengthening the hair from the roots & reduces hair fall due to anti-dandruff properties. It is considered to be safer to use by people with sensitive skin. The key benefits are included cruelty-free, free of ammonia and harsh chemicals, improve health of hair & scalp, add shine, dermatologically tested and no hair damage.
According to study, “Global Organic Hair Color Market Research Report: Information by Product Type (Permanent Hair Color, Semi-Permanent Hair Color and others), Form (cream, powder and others), End Use (Residential and Commercial), Distribution Channel and Region – Forecast till 2023” the key companies operating in the global organic hair color market are Natulique, Radico, Aubrey Organics, V.J.S Pharmaceuticals Pvt Ltd., Herbatint, Indus Valley Couple & Twins SAS France, TVAM, Organic saloon systems.
Based on type, global organic hair color market is segmented into permanent hair color and semi-permanent hair color. Based on product type, market is segmented into herbatint permanent haircolor gel, tints of nature permanent hair color, naturtint permanent hair color, logona natural herbal botanical hair color, light mountain natural hair color & conditioner, naturigin permanent hair color, surya brasil henna hair cream, O&M mineral CCT permanent hair color, radico colour me organic hair color andmadison reed root touch up. Based on form, market is segmented into powder form and cream form. Based on distribution channel, market is segmented into store based (specialty stores, supermarkets & hypermarkets and others) and non-store based channel. In addition, based on end-use, market is segmented into men and women.
The organic hair color market is driven by increase in innovation in product formulation & format, followed by rise in per capita disposable income, increase in beauty concern, increase in efforts from numerous multinational corporations, growth of organized retail, increase in health consciousness towards the usage of chemical-free cosmetic products and long-term benefits associated with usage of certified organic ingredients in hair color. However, side-effects of treatment, high start-up cost & complexity involved in the certification process, intense competition and lack of awareness may impact the market. Moreover, product promotion and rise in demand for clean label products are key opportunities for market.
Based on geography, the Asian-Pacific region holds major share in organic hair color market owing to continuous product innovation in the region. Asian-Pacific and European regions are expected to witness higher growth rate due to increase in prevalence of skin allergies among the consumers and rise in geriatric population over the forecast period. It is estimated that the market will be reached at US $1.71 billion by 2023, at a CAGR of 12.34%, during the forecast period.
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Ankur Gupta, Head Marketing & Communications