Wound care products are most important part of healthcare industry in India. They are used to promote wound healing, decreasing tissue loss, minimizing scar formation and facilitating hemostasis. They protect deeper tissues from chemical damage (acids & bases), thermal damage (heat & cold) mechanical damage (bumps & cuts), bacterial damage and ultraviolet radiation (sunlight) etc.
Wound care product is classified in many types: surgical staples, wound care strips, sutures, hemostats and adhesives & tissue sealants. They includes some therapy devices such as negative pressure wound therapy device (NPWT), oxygen & hyperbaric oxygen equipment, electrical stimulation devices and cutting edge wound therapy device.
According to study, “India Wound Care Product Market (2018-2023)” some of the major companies that are currently working in the India wound care product market are Smith & Nephew, 3M India, Acelity L.P. Inc., Johnson & Johnson Pvt. Ltd., Sutures India, Cova Tec, KCI Medical, Datt Mediproducts, ColoPlast, BSN Medical, Molnolycke Health Care.
On the basis of product type, the wound care product market is segmented into advanced wound care, wound therapy devices, surgical wound care, active wound care products and traditional wound care. Advanced wound care includes foam dressings, advanced wound dressings, hydrocell foam dressings, alginate dressings, collagen dressings, hydrogel dressings, others. The wound therapy devices segment is sub segmented into negative pressure wound therapy device (Npwt), oxygen & hyperbaric oxygen equipment, electrical stimulation devices, cutting-edge wound therapy device and others. Surgical wound care includes staples, sutures and glues. An active wound care product is further sub-segmented into artificial skin, topical agents and skin substitutes etc. Traditional wound care includes dressing, compression bandages, tapes, gauge, disinfectants and plasters.
On the basis of type of wound, the market is segmented into acute wound and chronic wound care. Acute wounds passes through normal therapeutic process whereas chronic wounds fail to passes through normal therapeutic process. On the basis of end user, the market is segmented into long-term care facilities, hospitals & specialty care clinics and home healthcare. On the basis of application, the market is segmented into burn, wounds, trauma, ulcers and wounds.
The market of wound care product is mainly driven by increasing in the aging population. Increasing in the number of surgeries, growing middle class families, increasing disposable income, rising in technological advancements, increasing in diabetes population, increasing number of lifestyle diseases, rising in chronic wounds & ulcer sand government regulations are increasing significantly which led to the growth of the market. In addition, some of the restraints include lack of proper reimbursement policies, expensive procedures and reluctance in acceptance of new technologies etc.
The National Programme for Prevention of Burn Injuries is a government initiative, which is responsible for ensuring capacity for building of infrastructure, prevention of burns and building manpower at different levels of health care delivery system.
By the end of 2018, many wound care product firms are trying to launch new advanced products across the country. It is expected that the wound care product market will be register a single digit growth over the forecast period. In near future, it is estimated that this market will be grown increasingly due to rising caesarean surgeries and rising awareness about the benefits of advanced wound care products.
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Ankur Gupta, Head Marketing & Communications