Increasing Prominence of Online Cab Bookings and Dominance of Foreign Players Impelling the Growth of Turkey Car Rental Market: Ken Research

The report covers various aspects such as overall market size of Turkey car rental, cab aggregator, self driven car and car sharing in terms of transaction value, segmentation on the basis of market structure (organized and unorganized sector), by mode of booking (online and offline), by clients (leisure and business), by pick-ups (airport and off-airport), by car type (hatchback, sedan and SUV) and by major regions. The report also covers trends and developments, issues and challenges, regulatory scenario and SWOT analysis of Turkey car rental market. The report covers snapshot and business models of cab aggregator market, self driven car, car sharing, car pooling/ride sharing and bike aggregator market in Turkey. The report also covers the competitive landscape of the industry and comprehensive profile of leading players (Avis Budget Group Inc, Europcar Groupe SA, Hertz Corp, The, D’Ieteren SA) operating in the market. The report concludes with future outlook and projections of Turkey car rental market, major macroeconomic indicators and upcoming trends affecting the market have also been highlighted in the report. The report also serves competitive scenario for each market which exists in car rental industry to get an in-depth understanding of car rental sector in Turkey.

Double digit growth of online car booking, political stability in Turkey, huge demand from domestic tourists will majorly account for the growth of Turkey car rental market in upcoming years.

Increasing consumer spendings, expansion of travel and tourism industry and increasing demand from working age population will majorly account for the growth of Turkey car rental market in upcoming years.

Turkey car rental market is expected to witness decent growth in the forecasted period 2018-2022. An expected increase in incoming tourists, increasing number of airline passengers, and an expected increase in traveler preference for car rental will majorly drive car rental market of the country in upcoming years. The car rental market has witnessed availability of a few large scale players which is expected to change in coming future. It is expected that new players will enter the market and current players will increase investments for service improvement & diversification, fleet size extension and market penetration which will further boost the forecast period performance of car rental. Over the forecast period, the main threat to the performance of car rental is the decrease in the number of airline passengers as a result of the deteriorating security climate in the country, which will have a negative impact on air traffic.

It is expected that the car rental market in Turkey will continue to grow on the back of support from government to improve infrastructure facilities, rising middle-class population with its high level of disposable incomes and increasing volumes of tourism and business activities in the country. The market is expected to grow also on the grounds of the increased reach to the customers. The major car rental companies in Turkey are expected to

expand their operations to the major airports and other important destinations as to increase their reach across various regions. The introduction of new services such as car pooling, car sharing and other such services from the car rental companies will further aid the overall market growth of car rental industry during 2018-2022.

Internet and Smartphone users in Turkey, increasing international inbound arrivals and domestic tourists and growing working population in Turkey are some other key factors that may have positive impact on the market, according to the Analyst at Ken Research.

Ken Research in its latest study, Turkey Car Rental Market by Market Structure (Organized and Unorganized Sector), by Mode of Booking (Online and Offline), by Clients (Leisure and Business), by Pick-Ups (Airport and Off-Airport), by Car Type (Hatchback, Sedan and SUV) and by Major Regions – Outlook to 2022, suggests that demand for car rental in the country will grow at a positive growth rate owing increasing market penetration of car rental companies and huge scope in online bookings.

Key Topics Covered in the Report

Car Rental in Turkey

Value Chain Analysis Turkey Car Rental Market

Turkey Car Rental Market Size

Turkey Cab Aggregators’ Revenue

Major Players in Turkey Car Rental Market

Car Rental Companies in Turkey

Competition in Turkey Car Rental Market

Turkey Self Driving Car Market Revenue

Non Chauffer Rental Car Market Turkey

Turkey Car Rental Market Future Growth